Performance Evaluation Of The Mergers And Acquisitions Of HB Publishing Press Enterprise

With the continuous enrichment and development of our people 's material and spiritual life,the publishing and media industry in our country has ushered in a critical period of great adjustment,great development,and great prosperity in the past five years.Carry out integration and reorganization to promote transformation and upgrading.During this period,the mutual integration of state-owned and private enterprises,state-owned enterprises and foreign-owned enterprises has improved considerably,and with the popularity of mobile Internet,the strategic choice of "Internet +" has gradually become the first choice of traditional enterprises,and technology integration has become unstoppable Trends and tides.This article takes HB Publishing Media M & A ZMXT,a cross-industry major Mergers and acquisitions event of over 2 billion in the publishing media industry,as the research object,and mainly analyzes the motivation and performance of the merger with a case study method.Firstly,the relevant theories and foundations of Mergers and acquisitions are explained,and then the process and reasons of this Mergers and acquisitions are introduced.Secondly,the performance of HB Publishing Media M & A is analyzed from the financial indicators and economic value added.The analysis finds that HB Publishing Media Although some indicators have declined and remained unchanged after the merger and acquisition,in general,the solvency has improved,profitability has improved significantly,growth ability has been further strengthened,and financial performance has been improved;economic added value has also been improved after the merger and acquisition.Great changes have made the value of the company further improved.Based on the above,it is concluded that the overall performance of HB Publishing Media's acquisition of ZMXT is relatively good.It basically completed the strategic goals of HB Publishing Media before the acquisition and promoted its transformation to the Internet.speed.Finally,according to the analysis results and HB Publishing Media's moves in the process of mergers and acquisitions,the corresponding enlightenment and reference opinions are put forward,hoping to provide reference for the subsequent mergers and acquisitions in the publishing and media industry.