Research On Stock Financing Mode And Countermeasures Of Heilongjiang GW Company

As the core of radio and television industry,radio and television network transportation is one of the strategic industries with the most competitive advantage,development potential and growth space,and is an important part of the development of cultural industry.At present,the radio and television network industry is facing a huge opportunity of the integration of the three networks.All provinces and cities are actively promot ing the restructuring and reorganization of radio and television network enterprises,industrial integration and equity financing process.In particular,they are making every effort to prepare and promote the public equity financing of IPO,a radio and te levision operator.The development and prosperity of cultural industry must strive to make substantial breakthrough in the field of radio and television network,and develop the development of radio and television network industry.Therefore,we will actively promote the restructuring and reorganization and industry integration of Heilongjiang GW Company,expand and promote the private equity financing channel,open up and expand the direct financing channel,strengthen its own capital and strength,optimize the resource allocation,improve the corporate governance structure of the company,and finally promote the core competitiveness of the enterprise,so as to promote the prosperity of Longjiang cultural industry and promote the development of local economy.This paper reviews the difficult course of restructuring and industry integration of Heilongjiang GW Company in the past ten years,analyzes the present situation of equity financing and the characteristics and trends of equity financing of domestic peers,and from the industry background and position of the company,The necessity and feasibility of connecting the capital market with the policy support and the financing environment of the capital market are analyzed.Secondly,it focuses on the analysis of the specific problems and difficulties existing in the equity financing of Heilongjiang GW Company,and puts forward that the company has low own capital,insufficient understanding of the nature of private equity,and a single equity financing channel.The problems of rapid success and quick profit and weak core competitiveness of enterprise IPO financing are also deep.The reason of the problem is analyzed.Finally,according to the reality of the company,this paper puts forward the principles and strategies that must be followed in the equity financing,points out that the optimal order of private placement and then public offering should be chosen in the equity financing,and gives that the company should introduce or participate in the operation of the cultural industry fund.The introduction of strategic investors,with the help of "mixed reform" to implement equity incentives,the implementation of Pre-IPO private equity financing and other specific measures;Referring to the IPO access conditions of enterprises and the supervision focus of CSRC,this paper puts forward some problems,such as how to cultivate and enhance the core competitiveness of enterprises,how to avoid related transactions,how to avoid peer competition and how to realize the i ndependence of the company.And the countermeasures and suggestions for applicability.