| With the gradual rise of the Internet of Things,people's demand for the function and value of smart homes is also increasing.In the layout of smart home,smart controller is an inseparable part,so a large number of controller manufacturers have emerged,and Xing Connected Corporation is one of them.Since its establishment,Xing Connected Corporation has become an influential manufacturer in the industry.However,due to various factors such as changes in the external environment,rapid changes in science and technology,and intensified competition in the industry,the profitability and the rate of capital appreciation of Xing Connected Corporation has both slowed down,which has caused great challenges to the future development.The existing company scale of development cannot support Xing Connected Corporation to gain a dominant position in the future competition.Therefore,Xing Connected Corporation urgently needs to expand sales scale,expand new markets,research and development and promote a new generation of smart controllers.Based on this,the company launched a smart controller project.With the help of the presentation of the business plan,hoping to obtain new round of financing,and provide guarantee for the company's new development through capital increase and share expansion.Taking the Smart Controller Project of Xing Connected Corporation as the research object,we first explain the research background,meaning,content and related research at home and abroad about the project.Then we introduce the company and project.After that,market segmentation,target market selection and market positioning are proposed.Based on this,market strategies are formulated from products,prices,place,promotion.The business plan introduces the group team structure and operation mode.Finally,we analysis project finance and risks.The research shows that: 1.Smart home industry has broad development prospects.If the project is implemented smoothly,the company will achieve rapid growth in performance.2.Through environmental analysis,it is found that although there are many competitions and challenges at present,the macro environment is favorable,and the company has strong competitiveness.The project is suitable to adopt ST strategies and reduce the adverse effects of threats through advantages,which can provide a good development space for the project.3.The project should deepen the target market,broaden the market channels,adopt appropriate marketing strategies,follow the market trend and create more profits for the company.4.In order to ensure the smooth implementation of the project,based on the existing organizational structure,more staffing needs to be added and scientific team management and incentive policies should be made.5.The financial forecast and risk analysis shows that,the profitability of the project is considerable and has great commercial value.In summary,the project has great commercial value.What's more,the project can be carried out smoothly and achieve the goals. |