Strengthening,Deconstruction And Reconstruction

As the main body of the entertainment function of mass communication,entertainment stars have a high degree of attention and influence,and network events caused by entertainment stars have also attracted much attention.With the continuous penetration of the Internet and the gradual growth of the Internet community,netizen have increasingly expressed their opinions and emotions through online postings and comments.The opinions,evaluations and other information related to entertainment stars from all walks of life are also continuously spread through the mass media.This plays a vital role in the influence and construction of the entertainment star's media image.From the incident of Zhai Tianlin's "Academic Gate" to the incident of "Zhang Yunlei mocking the country's hardship" which touched patriotic sentiment,as well as Han Hong's donation to the Wuhan Hospital,which involved the livelihood of society and other events,in fact,some social phenomena were reflected and hit The pain point of the public.The stars themselves have high expectations,and their words and deeds will be magnified on the Internet,thus inspiring a wave of public opinion.Internet public opinion has also changed the media image of entertainment stars to some extent.This article uses the relevant theories of journalism,communication and sociology,uses case studies,literature studies and interdisciplinary research methods,and uses the media image of entertainment stars as the research object to analyze the changes in the media image of entertainment stars in online public opinion..The first part analyzes the evolutionary characteristics of entertainment star network public opinion from the perspectives of time and space,so as to understand the operation mechanism and development law of star network public opinion events.The second part studies the evolution of entertainment star media image in online public opinion,mainly through case analysis of representative entertainment star public opinion events since 2019,to illustrate the strengthening and deconstruction of entertainment star media image by online public opinion.The third part is the reconstruction of the media image of entertainment stars in online public opinion.By analyzing the necessity and reconstruction measures of the entertainment star's media image after the change,to better construct the entertainment star's media image.