An Analysis Of The Connotation Reconstruction Of "Content Is King" In The Traffic Economy Pattern

The economic and social development has led to rapid technological innovation.And the unprecedented Internet and mobile Internet are born under such economic and social background.And as a brand-new communication media rises in this new historical era.The direct audience of the media determines the rise and fall of the media,and the development process of the emerging media highlights the unbreakable law.Users are equivalent to traffic,and traffic is money,so this era is also called the era of traffic economy.The idea of "content is king" was proposed by Sumner Redstone in 1990,chairman and CEO of Viacom,a well-known American media group,as early as the20 th century.However,in the context of the traffic economy era,the original respect for "content is king" is being shaken by the dazzling references such as "channel is king","brand is king","technology is king",etc.The development of the times and the change of technology have made channels and technologies an important means of obtaining traffic.The concept of "content is king" in the past has shown rusty gray spots in this era.The connotation of "content is king" needs to be explored,awakened,and redefined.There are many academic research articles on the concept of "content is king".The research in this article is geared towards the current hottest "Today's headline" APP platform,which takes the subsidy plan of premium content that is called Qingyun Plan as the object of discussion.It combines the data analysis and case studies of the Qingyun Project to try to explore the path to clean up the connotation reconstruction of "content is king" intuitively.First this article explains the concept of traffic economy and the concept of "content is king",including the characteristics of traffic economy,the emergence of the concept of "content is king",and the comparison of the previous ideas with today's thinking.Then on this basis,it explains why it is urgent to reconstruct the concept of "content is king",In the text and conclusion,it briefly involved the information dissemination of major publicemergencies of Xinguan Epidemic Prevention.And through analyzing the cases and data of quality articles in the Qingyun project of "Today's headline" as much as possible,I hope to explore a reasonable way to reconstruct the concept of "content is king" in the last part of the article,At the same time,we sincerely seek guidance from leaders,teachers and industry experts,and also pave the way for future research.