Zhangjiajie Tourism Image Presentation In Ctrip Travel APP

Ctrip Travel APP is the tourism APP with the largest number of APP downloads and users.It is a platform for providing ticketing,accommodation,tourism products,and sharing travel notes.Platform information can create a complete tourism mimicry environment for the audience.It is of great significance to the dissemination of urban tourism image.Ctrip travel clients can be divided into four major sections: hotels,ticket travel,tourism,and other value-added businesses.The two major sections of hotel and ticket travel can reflect the level of hardware infrastructure construction in the city and the level of economic development;The tourism section shows the natural and cultural landscape of the city in an all-round way,so that the audience can have a basic understanding of the city.The Ctrip travel client presents the image of the city through pictures,travel notes,and audio stereo to create the image of the city's mimicry tourism.In the Ctrip Travel APP,we can see from the hotel accommodation,travel ticketing and tourism three major sections that Zhangjiajie tourism image is a collection of "800 Xiushui,3,000 Qifeng",and has a unique national culture and strong tourism reception ability.In the Ctrip travel client UGC,after studying the travel notes and commentary text,From the natural and cultural landscape,scenic environment and atmosphere,tourism facilities services,catering,accommodation,tourism and transportation,tourism and shopping,guided tours,entertainment perception of tourists overall perception of Zhangjiajie partial positive feelings.However,there is also a single "tired aesthetic" state for Zhangjiajie tourism resources and Zhangjiajie infrastructure needs to be improved;Acknowledge the convenience and efficiency of traffic in the scenic spot.The tourism image of Zhangjiajie can be further optimized.For the APP platform,panoramic visualization virtual travel can be developed.Strengthen platform content integration and deal with negative word of mouth,create positive city tourism image three aspects.The enhancement of Zhangjiajie's own tourism image can develop characteristic tourism products from depth;Deep processing of cultural resources,increasing the value added of tourism products and increasing website,client advertising marketing and event planning.