Research On The Transition And Development Of Guizhou Daily Under The New Media Environment

It is gratifying to say that in recent years,the theory and practice of the transformation and development of the party newspaper have matured in the domestic development,both the industry and the academic circles have made suggestions for the transformation and development of the party newspaper,and provided theoretical support and practical support for the transformation and development of the party newspaper.Guizhou Daily,as a party newspaper group in the underdeveloped areas of the west,speeding up the transformation and development.It is not only an important move in the face of the reform of the media industry,but also an active attempt to enhance the communication ability of party newspapers,enhance the voice of the mainstream media and create a good atmosphere of public opinion under the new media environment.Based on the current practice of the transformation and development of the domestic party newspaper,the article takes the transformation and development of Guizhou Daily as a concrete case to study,introduces the background and basic situation of the transformation and development of Guizhou Daily,and summarizes the current transformation and development practice of Guizhou Daily in top-level design,deep integration,reform and innovation according to the literature and interview data.The article uses the literature analysis method and case study method to make a concrete analysis of the transformation and development cases of Guangzhou Daily,Zhejiang Daily and Chongqing Daily,and find out the experience and inspiration it can bring to Guizhou Daily,while applying the interview method,interviewing the heads of the departments of the Current Affairs Department,Media Management Research Office,Media Interview Center and so on.This analysis of the internal and external environment of Guizhou Daily's current transformation and development is made clear,and the advantages and disadvantages of its transformation and development are identified,and the problems of Guizhou Daily in technology application,integration system,development funds,talent steam and institutional mechanisms are identified.In view of the problems of Guizhou Daily's technical application resistance,the incomplete integration system,the large gap in development funds,the shortage of talent pool and the urgent need to improve the institutional mechanism,this is the suggestion of promoting technological innovation,strengthening the integration and development,strengthening the operation of capital,cultivating talent resources and deepening the reform of the mechanism.For the transformation and development of Guizhou Daily to provide reference.With the continuous expansion of media transformation,content iteration upgrade to promote the integration of media product paradigm Update,intelligent technology to promote product service upgrading,platform aggregation interaction to stimulate the vitality of transformation and development.In the future,Guizhou daily to better realize the transformation and development,it is necessary to constantly try more cross-border cooperation,eliminate industrial boundaries,expand the breadth of integration,in the transformation and development of comprehensive innovation,intensive cultivation,and further towards the new mainstream media group.