Research On Visual Design Of Mobile App Interface From The Perspective Of Design Marketing

At the dawn of the 5G era,the popularity and usage of smart phone have grown rapidly,mobile Apps have mushroomed and penetrated into people's daily life,and all kinds of Apps are constantly exploring and advancing on the road of R&D and marketing,also constantly competing and reforming in the user market.As an art electronic product,App needs to design marketing to maintain its long-lasting vitality in the market.Design marketing is the strategic deployment of App products,guiding the App functional structure and interface visual design direction,and as the performance layer of design marketing,interface visual design is the window between users and App products,there have an inextricable and close relationship between the two.At present,academic research on design marketing is very rare,and the research on design marketing and interface visual design is more rare.The author wants to analyze and study the visual design of the interface from the perspective of design marketing through the own professional knowledge and practical foundation,focusing on the relationship between the design marketing and App interface visual design.This paper adopts a variety of research methods such as literature research method,investigation research method,multidisciplinary research method,comparative analysis method and case analysis method.Based on the collation and analysis of relevant theoretical literature at domestic and foreign,combining marketing and design theories,define the concept of design marketing,mobile App,and interface visual design.At the same time,it introduced the relationship between design and marketing and the significance of design marketing,marketing advantages and marketing models of mobile Apps,also introduced the division of duties and design process of interface visual design.Discussed the classic network integrated marketing theory--4I marketing theory,and the mobile App design marketing method and mobile App interface visual design elements,design principles and design methods are introduced in detail.Focus on the mobile App marketing model and 4I marketing theory in the associated example App,to explore the embodiment of marketing model and 4I marketing theory in interface visual design,and the impact of interface visual design on marketing effectiveness.It is concluded that the relationship between the design marketing and App interface visual design is interaction,mutual reflection and mutual influence,have the connection and mutual assistance,their combination can enhance the economic value and aesthetic value of the App.App interface visual design is inseparable from the theoretical guidance and strategic deployment of design marketing,design marketing is also inseparable from the specific display and practice of interface visual design.Design marketing can guide the visual design direction of the interface,and the diversified interface visual design language determines the effectiveness of design marketing,which is beneficial to improve the quality of product information dissemination,enhance the convergence benefit of users,and enhance the visibility and influence of the App.Finally,the theory is linked to the actual situation,and the relationship between the two will be derived using the example project Chaopiao Action App to verify the accuracy of the conclusion.The research on this subject can expand the theory of design marketing and give the practitioners a certain theoretical support.The case analysis summarized in the paper has significance reference value for practitioners,which can enhance the designer's design level.The research is practical,according to its development trend,it can enhance the position of interface visual design in the development and operation of the app,promote the development of cultural industry of Chinese mobile network,and enhance the user experience and the public visual aesthetic level.