Research On The Media Education Thought Of Wilbur Schramm

Wilbur Schramm,as the founder and founder of communication,is known as the "pioneer of communication" and "the father of communication".His initial work focused on the areas of press freedom and social responsibility and the social function of communication.After that,he worked on the mass media and the direction of national development,and how the media can promote the continuous progress of developing countries.The idea of media education is the original essence of many of his applied ideas,that is,the way of using media means to perform educational functions on social development and low-quality people who have lost school education opportunities in the perspective of mass media.This article takes Wilbur Schram's media education thought as the research object,sorts out Schram's thought theory origin and concrete thought theory viewpoint,discusses from different angles of media education thought and social development theory,in order to find Based on the characteristics of Schramm's media education thoughts and their significance to the current media communication,I hope to use media education thoughts to improve the reeducation of low-quality population and promote social development.This article analyzes and sorts out relevant perspectives of Wilbur Schramm's media education thoughts,and puts forward ideas such as media audience motivation,the decision of new media in education,effectiveness and role,and practical application of test,participatory action and media empowerment.Supplementary evidence,combining socio-economic,political and cultural development with the educational role of the mass media,and using modern development and communication methods such as building smart cities,online education,and community to discuss in detail Schram 's Media education strategy.This article also discusses Wilbur Schram's life,the construction of communication thought,and the academic evaluation and status of the ideological system.It is found in his research that although his media education ideology is a mass communication media thought and guides third world countries Construction and social development have made manyachievements and made great contributions,but there are also political and historical limitations.Its theory has a positive effect on the application and development of domestic mass media education thoughts.Media education thoughts can be used for reference in the emerging domestic Urban population quality improvement and development,such as the urban development of Xiong'an New District and the promotion of low-quality population re-education.