A Research On Presenters' Image-shaping In Special Topic TV Programs

With the fast development of society,the media competition is increasingly competitive.As a communication channel between programs and audience,the presenter is playing a key role in the broadcasting effect of overall communication of the entire program.The image of the presenter not only represents his/her personal image,but also is closely bound up with the content and style of the program.It has become one of the key factors to influence whether the program is a success or not.How to shape an excellent presenter's image? The author thinks it could be considered from two aspects: the external image(voice,clothing,posture)and the internal image(accomplishment,emotion,personality and temperament).Among them,the internal image is the core of image-shaping,and the external image acts as the final form of expression.This article will combine author's graduation project Hello,Mosuo,to analyze the elements and paths of a presenter's internal and external image shaping in television programs,in the hope of achieving a harmonious unity from the image shaping of a presenter to the type,style of the program as well as the audience's aesthetical feelings.