Study On The Spread Of Folk Culture In The Tourism Of Tu Nationality In Qinghai Province

Tu nationality is one of the living nationalities in Qinghai Province.In the long-term development process,Tu nationality people have created many unique national cultures and rich national customs.From diet to clothing,from language to religion,from music to embroidery,Tu nationality people's diligence and wisdom are reflected everywhere.Tu nationality has become an important part of Qinghai culture and has its own unique charm and attraction.In recent years,our country pays more and more attention to the protection of traditional ethnic folk culture,and encourages ethnic minority areas to use traditional culture to develop tourism to promote the development of local economy and promote sustainable and green economic development.Based on the three disciplines of tourism,folklore and communication,this paper analyzes the environment and problems faced by the spread of folk culture in the current tourism of Tu Nationality in detail,introduces the current situation of the spread of folk culture in the tourism of Tu nationality,analyzes the elements of the spread of folk culture in the tourism of Tu nationality,and probes into the new path of the spread of folk culture in the tourism of Tu Nationality in the future,so as to promote the better spread of folk culture and tourism The combination of tourism and industry can promote the economic development and the income growth of the Tu people,and maintain the stability of the minority areas and the harmonious development of the country.The full text will be elaborated in four chapters.The second chapter introduces the representative folk culture in the current Tu tourism and the current situation of the spread of the folk culture in the Tu tourism,which lays the foundation for the following discussion of the spread law of the folk culture in the Tu tourism.The third chapter mainly expounds the relationship between tourism and the spread of the folk culture,which is inseparable from the spread and the folk tourism The fourth chapter is based on the "5W" model.It explores the most important elements of folk culturecommunication in the current Tu Tourism: the way,content,and role of cultural communication,further analyzes the current situation and environment of folk culture communication in Tu tourism,promotes the integration of the three disciplines,and lays the foundation for the exploration of the new path in the future.According to the contents of the previous chapters The fifth chapter will focus on the exploration of the new path of cultural communication of Tu nationality's future folk tourism.Based on the existing communication problems and difficulties,it puts forward suggestions including improving tourism infrastructure,innovating communication methods,reasonably transforming spiritual folk culture and material folk culture.The purpose of improving tourism facilities is to improve tourists' experience of Tu tourism and to spread good reputation,which is the basis of promoting Tu tourism.Innovative communication methods are put forward on the basis of adapting to the modern media environment and improving communication efficiency.It is a skill that every industry must learn to spread different contents by different media means.The purpose of transforming spiritual folklore and material folklore culture is to make the deep spiritual culture more approachable and the secular material folklore culture more infectious.They learn from each other's strengths and complement each other's weaknesses,so as to promote the spread of folklore culture.