| The news commentary provides in-depth interpretation and analysis of news facts,which can strengthen the audience's understanding of the facts and play an important role in guiding public opinion and transmitting correct values.In the era of mobile Internet,the self-media represented by WeChat public account also has a place in the news commentary.The current affairs WeChat public account has become a new form of political communication.The discourse expression is very different from the traditional news commentary.As a leader in the unofficial current affairs WeChat public account,“Zhanhao” studies the dissemination characteristics and presentation methods of its current affairs political news commentary,and explores the reasons for forming such discourse characteristics and the values passed behind it.It is of great significance to society.In this paper,the “Zhanhao” WeChat public account is selected as the research object,and the original headlines pushed by the public account in 2019 are selected as the research sample,a total of 343 articles,using Van Dijk's discourse analysis theory from two perspectives of text and context.In-depth research,the research method mainly uses discourse analysis and supplemented with case studies to analyze the selected samples,trying to explore the discourse characteristics of "Zhanhao" WeChat public account current affairs and political news reviews? How is this characteristic presented? And what are the specific factors that form these discourses? It aims to reveal the change in discourse expression of the news commentary represented by the selfmedia in the context of the Internet,and to tap the hidden meaning behind the discourse.The specific research first quantifies the overall statistics of the research object,and then analyzes the macrostructure,microstructure,discourse style,and discourse rhetoric from the perspective of text and context respectively.The characteristics of discourse dissemination are as follows: the title is composed of multiple macro themes,mostly presented with numbers,punctuation marks with strong emotional colors,and hot words on the Internet.The content topic structure presents the characteristics of progressive layers,dare to face sensitive topics directly.The use of vocabulary is bold,sharp and colloquial,and often expresses the attitude tendency of the main body of the discourse in sentences with richer emotional colors.In the rhetoric strategy,a series of quotations and precise numbers are used to enhance the persuasive effect of the discourse.As a news genre with public opinion orientation,the formation of discourse features cannot be separated from the context of communication behind it.The “Zhanhao” news commentary maintains mainstream ideology and guides public opinion on the basis of adhering to authoritative discourse.The way of expressing his discourse shortens the gap between the "official" and "folk" public opinion to a certain extent.The formation of the characteristics of the news commentary discourse in the media field is closely related to the changes of the times and different situations.Putting the factors of the formation of the "Zhanhao" news commentary discourse into the macro context can be obtained from social cognition and Internet ecological environment analysis: One is to have a clear cognitive positioning;the other is to have a clear attitude with the supremacy of national interests;the third is to use the appropriate media platform in the context of the Internet,analyze current affairs politics with vivid vocabulary,establish an emotional connection with the audience,and realize the expression of words The combination of reason and emotion.This research combines news commentary of current affairs WeChat public account with discourse analysis.While exploring the change of self-media news commentary discourse in the context of the Internet,it can also provide reference for the development of other current affairs political news commentary. |
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