Research On The Interaction Between Media Context Of Wechat Group And Interpersonal Communication

With the prosperity and development in the era of electronic media,Media context theory from Meyrowitz has been continuously developed and improved,its boundary has expanded from television media to electronic media.In the new era of electronic media,Media context theory still has applicability,and it is of great significance to the media research in the era of electronic media.Wechat,as a new social media,was born in 2011 and its users reached 1.151 billion in 2019.Wechat is the first and only online social media used by many people to expand the user body of online social communication to a new level.It has far-reaching significance for the user's interpersonal communication,it may change the social even.It has great significance to study it.Wechat group is an important function of Wechat,which has the nature of virtual community.This paper discusses the influence of the media context formed by Wechat group on people's social interaction,and the reaction of social interaction in Wechat group on the media context of Wechat group.First of all,it analyzes the characteristics of the media context formed by Wechat group.According to Meyrowitz's understanding of context as information system,it analyzes the context of Wechat group according to the "5W" mode of communication.At the same time,due to the overlapping of the identity of the disseminator and the audience in Wechat group,it analyzes the four aspects of the who and whom,say what,in which channel and with what effect.Finally,it summarizes the Wechat group The mode of information dissemination in a group.Based on the characteristics of Wechat group media context,this paper analyzes the impact of Wechat group media context on user's interpersonal communication,at the same time,it analyzes the relationship between online social and original social integration,symbiosis and separation.It is the innovation of this paper to analyze the reaction of user's communication line to Wechat group media context,and analyze its influencing factors from various angles of media context.Finally,in order to promote the construction of a good media context and ensure the orderly communication of users' interpersonal communication,suggestions are put forward for the users,group managers of Wechat group and the functional development and improvement of Wechat products.