Research On The Dissemination Of WeChat Subscription And High Reading Text

WeChat subscription,as an emerging information medium,is constantly influencing the way we obtain,disseminate and exchange information,and exerting an important impact on the information ecology under the network environment.As of September 2017,the monthly active accounts of WeChat public account on WeChat open platform are 3.5 million,the monthly active fans are 797 million,and the number of WeChat tweets is countless.For the audience,the emergence of micro letter tweets is carved out a universal participation in social and public areas,almost anyone can freely enter and exit,here can let decision problem of collecting or provide information,opinion and the suggestion,also can appear emotional expression and defamation of flood,the opinion leaders can find more similar to their tribal group construction of Internet users.For producers,due to the high amount of reading text directly linked to interest,gradually evolved into high reading operators compete business platform,thus make blasting for bo person eyeball,care the truth is wanton inciting the audience mood after truth phenomenon common occurance.In the process of development,more and more problems have been exposed in the high-reading WeChat subscription texts.Therefore,it is increasingly important to conduct in-depth research on the high-reading WeChat subscription texts.This paper will explore the high reading volume text of WeChat subscription number through sample collection and typical case analysis.The so-called "high reading volume" refers to the fact that the reading volume at the bottom of the article can only show 100,000,and some readers over 100,000 cannot see it.Therefore,100,000 + has become a boundary marker for the display of reading volume,and has gradually become the industry's evaluation standard for the communication effect of tweets.This paper attempts to define WeChat tweets with "100,000 +" as "high-reading text" with "100,000 +" as the cut-off point.In the aspects of sample collection: in this paper,the micro letter subscription number high reading text according to the functional properties of accounts are classified into media,enterprise class,a human,extract respectively People's Daily online,THE PAPER,Vision,at ten o 'clock news reading,microphones and other typical micro letter subscription number,and according to the three months of date of every subscription tweets,extract 100 100000 + sample investigation.First of all,high-reading text is not accomplished overnight.It requires operators to carefully plan and select topics,skillfully use production skills to edit the content of the article,accurately grasp user information needs,constantly explore and innovate in order to producehigh-quality content and achieve high reading volume.Secondly,the high reading volume of texts also gives rise to a lot of communication problems,such as creating information cocoons,triggering extreme group behaviors,and generating post-truth phenomena.Finally,the spread of micro letter subscription number high reading text advantage also is facing the challenge of new things,to pursue the highest goal of 100000 + is no longer a producer,trill short video at millions of point praise,forwarding has serious challenge on the micro letter tweets,how to get rid of their own development predicament,to meet the impact of the new form,is micro letter subscription number high reading text needs to solve realistic problems.