Research On The Impact Of Media Reports On Audit Opinions

As the core component of the final product of independent audit,audit opinions convey the company's financial information and signals on whether the business conditions are good and guide the decision-making behavior of stakeholders.Therefore,it has become one of the hot topics in academic research..The researches of scholars mainly focus on the influencing factors of audit opinions,and the research focuses on the impact of debt repayment ability,asset size,audit fees and other factors on audit opinions.In recent years,financial media have repeatedly exposed company scandals in the capital market,which has led to the involvement of regulators and other regulatory agencies in investigations.As a result,the media's supervision and governance functions have gradually entered the public's perspective.The media transmitted relevant information of listed companies to the market through news reports,which aroused widespread concern of the public and played the role of external supervision and governance of listed companies.And as one of the audiences of media reported information,the auditors' decision-making will also be affected by the media The impact of the report has already begun preliminary research on this issue by domestic and foreign scholars.Based on the above discussion,this article conducts research on the impact of media reports on audit opinions.Existing literature usually uses traditional newspaper reports as data sources for media reports,and has not considered the impact of the rapid development of social media reports.In view of the significant differences two types of media in terms of communication mode,speed,scope and audience This article divides media reports into two categories:traditional media and emerging social media reports.In this article,the A-share listed companies in the Shanghai and Shenzhen markets of the specific industry in the past three years are used as research samples.On the basis of combing the existing literature,this paper uses signal transmission theory,agenda setting theory and other classic theories in the field of communication and auditing to audit.The specific path of how opinions are affected by media reports is analyzed theoretically.Based on this,the research hypothesis of this article is put forward,that is,media reports have a significant impact on the types of audit opinions,social media reports have a more significant impact on this audit opinion,and the next audit opinion More affected by traditional media reports;construct models,use SPSS 25.0 statistical analysis software to run pre-processed data,and perform preliminary tests on hypotheses;in order to ensure the robustness of the preliminary test results,this article uses the advantage analysis method to further test hypotheses to explore the correlation between media reports and audit opinions.The results of regression analysis and advantage analysis show that:① Whether it is traditional media reports or emerging social media reports,it will have a significant impact on the type of audit opinions issued by the current auditor,that is,a significant difference between the number of media reports and standard unqualified opinions Negative correlation;② in terms of short-term impact,social media reports will have a more significant impact on the current audit opinion;③in terms of long-term impact,traditional media reports will have an impact on the next audit opinion than social media reports The impact of the report is significant,that is,the impact of emerging media reports on audit opinions is less than that of traditional media reports.Based on the above conclusions,this article puts forward reasonable recommendations around the market's information transmitter and receiver from the perspective of independent audits,media reports,and other market participants,in order to maintain the normal order of the market.