Research On Data News Communication Strategy Based On New Media Platform

With the development of the era of big data,data has become an indispensable part of people's lives and work.Whether in information acquisition or dissemination,the role of data plays an important role.In the country's latest new infrastructure strategy,data-based technologies such as 5G,artificial intelligence,industrial Internet,and the Internet of Things are all inseparable from data.It can be seen that in the future,any industry and department must have intersections and fetters with data,and journalism cannot be avoided.Data journalism came into being in this context,trying to bring an innovative news product that combines data and news from a new perspective.Compared with the Western data journalism industry,China's data journalism started late,and there are certain problems and defects in both technology and model,but this does not prevent China's data journalism from striving and advancing.Facing difficulties is the most important belief in the development of data journalism at present.Only when we firmly believe that data journalism is the future of news and can be accepted by readers and bring the best user experience for them will our country's data journalism also flourish.After all,data journalism still has the property of news.Therefore,when studying the current problems and future development trends of data journalism,you cannot avoid the nature of its news.You should start from the combination of data and news to analyze its current development status.Only by digging in the current problems can we better solve the current data journalism dilemma and look forward to a better future.This article uses Lasswell 's 5W model and uses new media as a platform to analyze data news from the five aspects of the 5W model,namely communicators,communication channels,communication content,audiences,and communication effects.Explore the current thinking of Internet users,try to analyze the problems in the process of combining data news with new media platforms,and propose countermeasures for the future spread of data news from these five aspects.