Research On Accurate Marketing Of J Book Publishing Company Based On User Profile

At present,China has entered the era of digital economy,real enterprises have been impacted by the development of Internet enterprises.Traditional book companies at home and abroad have also been hit hard.In particular,marketing of traditional book enterprises is facing great challenges and needs to upgrade to adapt to the ever-changing market.But at the same time,it also brings opportunities for transformation and upgrading of traditional book publishing enterprises.It is of certain academic and practical significance to combine application technology of user profile big data with accurate marketing and apply it to traditional book publishing enterprises so as to truly realize enterprise digitization.Based on understanding of user profile and accurate marketing,this paper builds a book consumer user profile model based on the perspective of consumer segmentation,combines accurate marketing system.Taking J Book Publishing Company as an example,this paper analyzes existing marketing problems and causes of the company.It provides relevant strategies and ideas to solve how J Book Publishing Company applies user profile big data technology to precision grasp actual needs of consumers for accurate marketing.The main contents of the article include:(1)Related concepts and basic theories.Firstly,this paper describes concept of user profile and accurate marketing.Secondly,it describes steps of constructing user profile and subdivision factors of user label.Finally,this paper clarifies construction steps of accurate marketing system and accurate marketing platform.(2)Review the marketing overview of J Book Publishing Company.Taking J Book Publishing company as an example,this paper analyzes current marketing situation of the company and points out problems and causes in current marketing work.(3)To explore accurate marketing plan of J Book Publishing Company based on user profile.First of all,by constructing user profile of J Book Publishing Company,it forms database of book consumer user profile and builds the accurate marketing system platform of J book publishing company based on user profile.Then,it provides specific implementation strategy for the publishing company to use user profile for accurate marketing.Hope that through above steps,we can improve marketing accuracy,service quality and profit of J Book Publishing Company.(4)Security strategy analysis of J Book Publishing Company's accurate marketing based on user profile.In order to implement accurate marketing more effectively,the company needs strong matching support.Based on this,this paper puts forward guarantee measures of J Book Publishing Company's accurate marketing based on user profile.