Lan Zhou "Shang Pin Sheng Huo Guan" Of Real Estate Project Pricing Strategy Research

Compared with the price of general merchandise,the real estate prices has its particularity.Real estate pricing is one hot spot problems of the business community and academia research.To establish a scientific and effective pricing strategy is critical to the survival and development of enterprises.In this paper,based on the real estate market pricing methods,the overall pricing strategy of the real estate,the Contingency real estate correction in real estate prices pricing theory and methods,on the basis of market research,quantitative and qualitative method of combining Gansu Tiantian real estate development Limited goods of "Shangpin living museum" as a research object,the real estate pricing strategies are discussed.The first chapter analyzes the real estate pricing research background and significance,and literature review.The second chapter introduces the theory and method of real estate pricing.In the third chapter,the goods of "Shangpin living museum" projects and current pricing methods are introduced.In the fourth chapter,the paper detailed analysis of the current real estate market and the "Shang pin life museum" the market environment,facing the real estate pricing basis and premise,in the project pricing strategy part,start with cost-plus pricing method to analyze project is calculated to determine the company investment income of the bottom line,in analogy to the quantitative law set easily accepted by the market sales price.By cost plus + quantitative combination analogy,project pricing method is proposed.Secondly puts forward the project,project overall strategy,pricing strategy,project stage price strategy,marketing process contingency strategy of commodity house price correction.Finally,based on the price adjustment to seriously,pay attention to real estate activity promotion planning,to strengthen the project cost control,this paper put forward three Suggestions to "Shangpin living museum" project in the implementation of pricing strategyThis paper through the research of "Shangpin living museum" project pricing strategy,try to find a way to adapt to the market again,in accordance with the project characteristics will be priced real estate pricing technology applied to real estate project practice.