Study On The Financing Projects Of Dan Xia Shan Tourism Investment Operation Co.,Ltd

With recent year domestic economic sustained and stabie growth,Guangdong province's tourism industry has made considerable progress,and showing the vigorous trend.As Locating in Renhua town of Shaoguan city,Shaoguan Dan Xia Shan has a unique culture and tourism resources,it has great potential and opportunity to develop.However,due to lack of funds,there is a lot of resources haven't been deep exploited of Dan Xia Shan,the entire area is still in the development stage,in order to long-term development,the primary task of company is to find the suitable financing package for the overall strategic planning.This article take the Shaoguan Dan Xia Shan Tourism Investment Operation Co.,Ltd.as a research object,by accessing various materials,data,and field investigation,research,comprehensive use of various analytical methods,full detailed analyzing the industry environment,macroeconomic environment of the Dan Xia Shan Tourism Investment Operation Co.,Ltd.and also studying the strengths,weaknesses,threats and opportunities of their own resources.Thus it is raised the main problem of Dan Xia Shan Tourism Investment Operation Co.,Ltd.is funds' lacking.And focused on analysis of a variety of financing options and their feasibility,according to the stage of development of the company to choose the suitable financing option.By researching the various financing options and feasibility,draw the conclusion:Dan Xia Shan Tourism Investment Operation Co.,Ltd.should take full advantage of its unique and rare resources—Dan Xia landform,reasonable using the national and local government preferential polocies,selecting IPO as the suitable financing option according the company developing stage-growth stage.in this way the company has been developing a more comprehensive,so as to enhance the company's core competitiveness.The results of this study on the Dan Xia Shan Tourism Investment Operation Co.,Ltd.'s strategy has a direct effect in guiding and also on the other areas in the same tourism industry's financing options have a certain reference value.