Research On Database Marketing Strategy In Dongying Post Office

In the marketing mode at present,big data Internet has played an irreplaceable important role in all walks of life,and make the database direct mail marketing has become an inevitable choice for the development of the postal service today.The rapid development of Dongying database marketing business,and continuously adjust and improve,Dongying post has made significant progress on promoting the construction of the database and the postal postal direct mail postal business,but in terms of the overall level of development,the development of Dongying postal service database marketing in a relatively short time,there are still many problems need to be studied and perfected.Therefore,this paper first analyzes the marketing environment of Dongying post office.First,the external environment of Dongying Post Office database marketing is political,economic,social,scientific and technological PEST macro analysis.In addition,the industrial environment of Dongying post office is discussed,and the background of the development and marketing of China's development and marketing is analyzed.Then,the Dongying Post Bureau conducted an internal database marketing environment analysis,first introduced the general situation of Dongying post office and post office business database from the database status,classification,properties,usage and database database maintenance rate analysis of Dongying City Post Office database construction,and analyzes the Dongying City Post Office database marketing talent.Through the analysis of the internal and external environment,clear the real market environment faced by Dongying City Post Office,for the marketing strategy of Dongying city post office behind the base of establishing database.In the marketing strategy of Dongying City Post Office in the database,this paper based on the actual situation of Dongying City Post Office,first carried out market segmentation,target market selection and market positioning,and marketing assessment management system,finally separately from the product,channel,price and promotion aspects to formulate corresponding strategies.At the same time,this paper put forward to ensure the implementation of the marketing strategy of Dongying Post Bureau database recommendations,including:(1)to update the database marketing concept,(2)to provide complete hardware measures,(3)the implementation of talent planning science,(4)to establish a customer relationship management system effectively these aspects.The purpose of this paper is to provide a reference for the relevant enterprise database marketing practice through the analysis and strategy of Dongying Post Office database marketing environment.