The Research On The Influential Factors Of Customer Perceived Value Of Online Products

With the rapid development of Internet and e-commerce technology,online shopping has become an important part of people's daily life,however on the consumer's online environment,the lack of direct perception of the product,resulting in Consumer needs more information when online shopping as a judgment of product value.This paper attempts to research the perceived value impact system of online products by researching the perceived value.The paper mainly studies the influencing factors that influence the perceived value of custoomer pre-purchase,and validates the influence of online product information on customer 's perceived value.This paper summarizes the relevant theories of customer perceived value and influencing factors of customer perceived value,determines the theoretical concept of perceived value of this research topic,and constructs the influence of online customer perceived value by in-depth analysis of online perceived value factor model.The paper chooses eight factors as the influencing factors,namely the details of production,the quantification of quality performance,the parameter comparison,the logistics speed response,the favorable rate,the feedback response,the sales volume,the online shopping platform,and the simulation shopping experiment.The experiment was carried out in the Latin square orthogonal test group design,designed to meet the requirements of the product as an experimental sample,the control variables were expressed and measured,recruited volunteers were experimented with the scientific data collected on the basis of regression analysis verify the hypothesis.The results show that there are six factors influencing the perceived value in the production details,quality performance quantification,parameter comparison,favorable rate,sales and online shopping platform,while the logistics speed response and businessmen's response to bad reviews to perceived value response to perceived value there is no significant effect.In addition,the paper also analyzes the differences in the perceived value of consumers with different personality characteristics(gender and online shopping age).