Study On The Rural Tourism Products Planning Based On The Investment And Operation Orientation

This paper try to devleop an applicable procedure of rural tourism product planning in the background of investment operation-orientation which will outline the framework of rural tourism pre-development stage.As China rural tourism is booming in recent years,the rual tourism products have reflected a trend of personality,creativity and exquisites,they open up a new and unique situation in domestic tourism industry.However,Chinese investors will take more and more attention to tourism operation,project feasibility and economics that means a higher requirement of rural tourism planning and this is also the paper's research angle.The whole study of this paper give an overview of research progress about rural toursim products planning at both home and abroad,and summarize the characteristic of rural toursim operation with investment operation involvement that would be shown by three aspects :basing on the core of investment operation body,driving by multilateral benefit and executing by public operation platform,then interest relationship struture might be formed in some way by which the balance among stakeholders will improve or screen out planned tourism products,not only that,the key elements guided to rural toursim products planning also includes existing toursim resource,spacial resource,market analysis,operator resource and investment recovery cycles.All of these six elements will act on different stage of toursim product planning and make the toursim product proposal on the progress of the evolution :at the scheme stage,there will be a new and preliminary products planning results from existing toursim resource and spacial resource;when it comes to the medium demostration stage,the whole proposal will be replaced and be improved by market checking and operator resource supporting;at the final stage,multilateral benifit balance and investment recovery cycles will be the last filter,the products system is formed by levels and periodicity.The paper take a real project example for evidence which is called Shangzhou Village in Zhuhai,it is develped and operated by a specific investor,they also have some cooperators and have some collabration with local village,so the stakeholder is complicate,its rural toursim products planning apply the evolution method which the paper focus on and get the affirm by the whole toursim develper and stakeholer.The conclusion in the paper is this evolution method actually could be considered as a study model of rural tourism products planning when there have investment operation involvement,and this model will have some guidance significance to rural toursim pre-develpment stage in terms of products planning ideas and programming.