Study On Optimizing Marketing Channel Of Jixian Apple

In recent years,China's apple industry in the international market competitiveness significantly enhanced.China's industry is facing deepening reform,the provinces have developed special industries,the apple industry as the basic industry in Jixian in recent years,steady development,marketing system has been improved,the pattern of marketing channels has been basically formed.In recent years,with the adjustment of agricultural industry structure,the development of apple industry in Mouji County is also facing a severe test.On a series of problems,the flow of products is a key factor in restricting the development of apple in Jixian.Expansion,the market supply of apple products increased,due to the existing marketing channel defects and other constraints,many places Apple poor sales,"difficult to sell"problem highlights.How to improve and optimize the Apple marketing channels,to promote the healthy development of the apple industry to meet consumer demand,increase the necessary income of farmers.Based on the empirical analysis of Jixian existing apple marketing channels,to explore its status and problems,and on this basis,proposed channel optimization recommendations,in order to provide the basis for the development of the county apple industry.