Financial Performance Management Of Tobacco Companies In Xiangtan Optimization Research

The tobacco industry implements monopoly system in China,which is a typical state-owned monopoly industry.With the acceleration of market competition,the restriction and guidance of policy and the change of tobacco industry,the advantages of tobacco commercial enterprises have been shaken,and the competition between tobacco commercial enterprises as the main body of management has become unusually fierce.Financial performance management,as the core of enterprise management,plays an important role in the realization of enterprise strategic objectives.Among them,the performance management has always been an enterprise difficult to solve the problem.This paper first introduces the background and significance of financial performance management research,and then reviews and reviews the research status of financial performance management at home and abroad,and then puts forward the research ideas,contents and methods.Secondly,introduces the related theory of financial performance management,and the development status of Xiangtan tobacco companies at present,pointed out that the financial performance management is a tobacco companies in Xiangtan in the rapid development of the most obvious and the most profound impact in the process,the most important and urgent problem is currently facing.On the basis of financial performance management theory,through access to relevant information,the company's first hand survey interviews and questionnaires,looking for Xiangtan tobacco companies financial performance management system existing problems and shortcomings,and analyzes the causes of the problem.After analyzing the reasons and improvement of financial performance to determine the direction of its financial management system,performance management system is designed,the financial ratio analysis of enterprises,including the enterprise's profit ability,growth ability,operating efficiency,solvency,cash obtaining ability analysis.Du Pont analysis is used to analyze the financial quality of the enterprise comprehensively and intuitively and objectively to judge the level of the financial status of the enterprise and the performance of the operator.On this basis,Xiangtan tobacco company's new financial performance management program and related supporting measures are put forward.In this paper,through the use of the relevant financial performance management theory,for the Xiangtan tobacco company financial performance management model has been improved and designed,which will be conducive to Xiangtan tobacco company financial performance management level.At the same time,this research also has certain reference value to other enterprises in the industry.