The Comparative Study On The Relationship Between Accruals And Real Earnings Management And Enterprise Performance

Earnings management is a hot issue in the financial field of enterprises in recent years.A large number of domestic and foreign researches show that managers manipulate accounting earnings through various earnings management behaviors and transmit false accounting information about the operation of the company to the outside world,and the distortion of financial information will affect the business performance,and is not conducive to enterprise investment decision-making,which has a negative impact on the enterprise operating performance.Based on the review and analysis of the impact of earnings management on enterprise performance at home and abroad,this paper studies the impact of accruals and real earnings management on enterprise performance respectively,and makes a comparative analysis of the results.On the basis of relevant literature research at home and abroad,in order to further study the impact of earnings management on enterprise performance,this paper divides the impact of earnings management on enterprise performance into two aspects: short-term and intuitive impact and long-term and potential impact,and enterprise achievement and investment efficiency are used to express short-term and long-term performance respectively.Based on the analysis of two recognition models of accruals and real earnings,we have determined the measurement models of accruals earnings management and real earnings management in this paper.According to the results of theoretical analysis,we build analytical models of the impact of accrual earnings management and real earnings management on enterprise achievement and investment efficiencyrespectively,select Chinese listed companies' Shanghai and Shenzhen A share data from 2008 to 2016,and use multiple linear regression methods to empirically test the impact of accrued earnings management and real earnings management on enterprise achievement and investment efficiency.The study found that accruals earnings management will have a negative impact on short-term operating achievement,and real earnings management will have a negative impact on the long-term operating achievement;enterprise earnings management behavior will cause inefficient investment,accruals earnings management will lead to excessive investment,and real earnings management will not only cause excessive investment,but also cause insufficient investment.Finally,based on the research results of the paper,we put forward some countermeasures and suggestions to standardize the management of earnings and improve the enterprise operating performance.