Research On The Market Process And Capital Structure Influence The Financial Scandals' Information Effect

In recent years,domestic and international capital markets exposed a series of financial scandals,theoretically financial scandals will only cause changes in the listed company's own stock,but in practice,its financial scandals will cause a listed company's share price within the industry changes in abnormal fluctuations.Not only a serious threat to the interests of investors,but also hindered the healthy development of capital markets.In this context,it is necessary to explore the influencing factors of financial scandals information effects.The company's operating activities present in a particular market environment,the formation or selection will be subject to the constraints of its institutional environment in which its financing activities,investment activities and business activities,so different in various regions of the market process whether the financial scandals information effects have an impact?Market process and how it affects the effects of the financial scandals information?Capital structure determines the financial risk and corporate re-financing capacity of enterprises,determine the company's future profitability,is an important indicator of the financial situation.In the study of financial scandals information effect,we have to investigate whether the company's capital structure financial scandal letter effect have an impact?Capital structure and how effects affect the financial scandals information?Therefore,the process of studying the market and the capital structure are two factors that affect the financial information on the effect of scandals,and on this basis to further explore the market process and the existence of capital structure interaction.Firstly,the process of studying the market,the impact of the capital structure of financial scandals information effect by constructing multiple linear regression model,using SPSS 17.0 to analyze the data,the results show:the faster the process of marketization,corporate financial scandals suffered competition effect,the smaller suffered contagion;the greater the capital structure,the smaller companies suffered financial scandals competitive effects,the greater the contagion effects suffered;the market process and capital structure exists in effect on the financial scandals information effect of significantly interaction,market process will affect the capital structure of enterprises,and the capital structure will facilitate the process of market impact on corporate financial scandals.Finally,conclusions based on the recommendations put forward the corresponding listed companies and investors.