A Research On The Marketing Strategy Of The Medical Cosmetic Dermatology Of Tianjin Meilai Medical Cosmetic Hospital

In recent years,with the development of medical cosmetic plastic industry,skin beauty has become one ofemerging disciplines that are rapid developing.Although Chinese skin medical cosmetic plastic surgery project is developing rapidly,foreign skin medicine technology is more advanced.In the global medical environment,the intensified market competition for skin care beauty project operation and marketing Promotion and other aspects have put forward higher requirements.Tianjin Meilai Medical and Cosmetic Hospital is a medical cosmetic plastic surgery hospital established in Tianjin in 2014.It is located in the core area of Hedong.It relies on the accumulated strength of the Group in 19 years.It has become the most well-known beauty shaping brand in Tianjin.Institutions,the development of the hospital located in the skin shaping,noninvasive,oral beauty and Chinese medicine beauty.With the consumer demand for skin beauty projects continue to increase,skin beauty projects in the development of Tianjin Meilai occupy an increasingly heavy position.In the face of the huge demand of consumers and the high profits of the industry,a large number of investors into the skin and beauty industry,leading to more and more intense market competition,homogenization is particularly serious.In this environment,the development of medical beauty institutions marketing strategy,market development capabilities,product research and development capabilities and enhance the level of consumer services to promote the rapid development of skin beauty industry has become a very research topic.Based on the above background,this paper puts forward the research on the development trend of skin beauty industry as the subject.First of all,based on the analysis of the relevant literature,combined with the domestic market situation,from the two aspects of the development trend and operation status of the whole market,Beauty market,the development of the law and the hospital strategy and operational status,from the plastic surgery,marketing,business management and other dimensions of the analysis,summed up the Tianjin Medical and cosmetic hospital skin beauty products development strategy and skin beauty market The future direction of development.First,starting from the overall medical market background,the first analysis of the domestic medical beauty and skin beauty development overview,and then analyze its domestic market demand in the existence of necessity;on this basis,Tianjin Meilai Medical Beauty Hospital,for example,in-depth Research on the domestic medical beauty industry skin beauty development strategy,project model,competitive strategy and consumer services and other aspects.To ensure that its daily business activities to develop effective marketing strategy,and to achieve Tianjin Meilai Medical Beauty Hospital in skin cosmetic projects to achieve a breakthrough to help Tianjin Meilai Medical Beauty Hospital in Tianjin market access to industry competitive advantage and sustained Maintain regional leadership.