Research On Strategy Of Development Of Pingan Cloudguarding Company

Fast Moving Consumer Goods(FMCG)industry in China has been strongly influenced by fierce competition of transnational corporations in FMCG field,as well as by the domestic competition in the same industry.With the influencing,all size enterprises expect to hold certain share in such rapid changing market.Especially for those medium and small enterprises,the first thing is to survive and live in such situation.It is necessary to make development strategy suitable for different developing stage of enterprises.Enterprises will face different challenges in different stages of development,which requires different management ideas to deal with and grasp the deep and main problems in those stages.Development strategy is a major choice,planning and strategy for the development direction,speed and quality,development point and development ability of enterprises in a specific period.The essence of strategy is to solve the problems in different stages and how to achieve rapid,healthy and sustainable development.Since the United States rethought the strategic management of the enterprise in 90 s,it was found that many enterprises went bankrupt for 7-8 years.The reason is that there is no long-term strategic planning.As the new enterprise of FMCG,Pingan cloudguarding company should put the strategic development on the agenda in the early stage.The vision and mission of the enterprise can guide the correct direction of the business.Scientific and reasonable production and operation management is the design,operation and improvement of the production and service system of the enterprise.It provides the whole system management for the production and service of the product.It is about how to make various policies and plans around how to use the enterprise resources,and it must be integrated with the company strategy.To save costs,improve efficiency and enhance market competitiveness.According to PEST,Potter five force analysis,SWOT model analysis of market competitors' advantages and disadvantages as well as the objective environment,the company choose their own accurate target customer group.At the same time,the company choose the right product line according to the actual situation,and lay a solid foundation for the sustainable development of Pingan cloudguarding company.This paper is divided into four chapters.The first chapter is the introduction,which explains the background,significance and research methods of topic selection.Under the current environment and background,the direction of Pingan cloudguarding company is in line with the trend of development.The second chapter mainly describes the general situation of Pingan cloudguarding company,the main problems in the present stage,such as the lack of professional talents,the organizational structure to be perfected,the definition of the target customers,the clear positioning of the products,the accurate division and selection of sales ways,and the development and construction of sales channels become the key to the survival of the enterprise.The third chapter is the core content of this paper.According to the theoretical model PEST,we analyze the development goals and prospects of the company under the current policy,economic,social and technological background.The Potter five force model is used to analyze the company's internal and external opportunities,threats and advantages and disadvantages,so that it can be accurate when making strategic decisions.The SWOT model is used to analyze the advantages and disadvantages relating to all aspects of the company,to improve its weaknesses and disadvantages by using different methods in the appropriate period.The fourth chapter selects the strategy based on the analysis of the big strategic matrix,and puts forward the conditions of all aspects of the human and property that the company should possess and the BSC supervision as execution mechanism.