Nanchang Li Du Kaoliang Liquor Marketing Strategy Analysis

Li Du kaoliang liquor is the wine in jiangxi province,has 200 years of history and traditional culture brand,with the improvement of people's living standard,the wine industry in our country,especially in liquor-making industry obtained the swift and violent development and growth,but the industry is very competitive,many governments take advantage of their traditional diet,a liquor brands and products to develop their own,can be said to be the flowers,schools of thought contend?A good white wine enterprise,you want to get advantage in the competition,you must have a scientific location and rational marketing mode,so as the liquor enterprises to build core marketing strategy,to create a strong marketing mode,to create customer satisfaction and market value,to obtain the maximization of enterprise profit,a white wine enterprise based on the market the most effective way?Li Du kaoliang liquor as famous liquor in jiangxi province,for comprehensive analysis of its marketing strategy is very necessary?This article first liquor-making industry in China?the condition of production enterprises?the overall development of local industry from a macro environment are analyzed,including the overall characteristics of liquor-making industry,the change of related policy and law,macro economic conditions,cultural factors and the level in the industry?Then from the alternative?potential entrants?suppliers?buyers and analyzed the industry competition industry point of view,presented the current liquor-making industry?the status of the marketing strategy of using the theory of“4ps ” from the aspects of product ? price,? promotion and channel problems in liquor-making industry marketing strategy is discussed.And on this basis,the Li Du kaoliang liquor products were analyzed,and combined with marketing theory to Li Du kaoliang liquor product?price?channel and promotion strategy to carry on the design and the content of the discussion,which provide some references for the future competition for the enterprise development?This paper attempts to achieve the following goals:first,to use marketing theory to guide the rational product marketing design of li du kaoliang;Second,in the liquor industry under the situation of the first line brand liquor monopoly market,to provide the appropriate competition strategy for li du kaoliang wine;Third,it is hoped that through the study to regulate the competition pattern of liquor industry,to make thewhole industry healthy and orderly development to provide the reference basis?...