Study On The Factors Affecting The Profitability Of Credit Card Of China Merchants Bank

After more than 20 years of development,China's credit card business has entered a period of rapid development.However,the credit card's profitability is very severe,and only a few banks have announced profits.In the fierce market competition,China Merchants Bank has become the industry benchmark for China's credit card business.Compared with foreign banks such as Citibank,which has a credit card business as the leading business,there is still a big gap between the profitability level of China Merchants Bank credit cards,so how does China Merchants Bank Raising the profitability of credit cards and narrowing the gap with foreign advanced banks such as Citibank,which uses credit card business as a leading business,has become an urgent problem to be solved.Based on this background,the paper first analyzes the development status of China Merchants Bank' s credit card through vertical and horizontal comparisons,and analyzes its revenue status and cost status to reflect the profitability of China Merchants Bank;then on this basis,it Qualitative analysis of the influencing factors of China Merchants Bank' s credit card profitability,and selecting 10 indicators as the influencing factors according to a certain index selection principle,using Matlab software to calculate the correlation degree between various influencing factors and China Merchants Bank ' s credit card profit from 2010 to 2016,and quantitative analysis The gross domestic product,disposable income of urban residents,and average monthly consumption are the key influencing factors for the credit card business of China Merchants Bank;finally,on the basis of the foregoing analysis,we propose how to improve the profitability of China Merchants Bank' s credit card.Based on the qualitative and quantitative analysis of the factors affecting the credit card of China Merchants Bank,this paper puts forward some suggestions on how to improve the profitability of China Merchants Bank' s credit card.Starting from China Merchants Bank itself,we can increase consumer spending through the promotion of awareness of credit consumption,establish a brand as a strategic positioning for credit card marketing,use credit card assets to securitize transfer risk,and accelerate the shift from "quantity " to "quality ",etc.Credit card profitability;From the government's point of view,it can speed up the construction of individual credit information system and perfect credit card related laws and regulations to provide a good market environment for the development of credit cards,and at the same time strengthen the construction of social security system to improve the level of residents' consumption.