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Study On Small And Micro Enterprise Financing Strategy Under The Environment Of Internet Financial

Posted on:2019-12-05Degree:MasterType:Thesis
Country:ChinaCandidate:P F LiFull Text:PDF
GTID:2429330545454158Subject:Business administration
Abstract/Summary:PDF Full Text Request
Small and micro enterprises play an important role in absorbing employment and creating social value.China attaches great importance to the development of small and micro enterprises and constantly carries out the work of conferences and meetings at various levels.Premier Li Keqiang,at the executive meeting of the State Council in September 2017,made the issue of supporting the development of Microenterprises a topic,and deployed policy support and financial services to support the development of Microenterprises.According to relevant statistics,China's small and medium-sized micro enterprises account for 99%of the total number of enterprises,have completed more than 70%of invention patents,and provided more than 80%of new jobs."Small micro enterprises are not only the main force to absorb employment,but also an important force to stimulate innovation,promote investment and promote consumption",the important value and role of small micro enterprises is self-evident.However,the difficulty of financing are the major difficulties faced by MSMEs,which hinder their development.Small and micro enterprises financing problem has been recognized as a worldwide problem,each country is committed to the study and resolution of this problem.Internet finance has developed a lot in recent years.It has solved the problem of information asymmetry in the financing of micro-enterprises,using of large data and other technologies,and has brought a new way for the financing of micro-enterprises.Based on a large number of research literature on financing of micro and small enterprises,this paper focuses on modern enterprise financing theory,micro and small enterprise financing research,private finance and Internet finance related research results,according to relevant scholars 'research and Internet financing practice.From the point of view of funding sources,the Internet financing model is divided into seven types:financial institutions 'own network platforms,bank-based e-commerce platforms,Internet banks,online lending,crowdfunding,e-commerce platforms,and third-party information search platforms.And from the financing requirements,the time of obtaining funds,the cost of financing,the financing limit,the financing period,the repayment method and other aspects of comparison,summed up their own characteristics.After that,this article chooses a micro-enterprise with Internet financing experience-M company to carry on the case study,carries on the analysis to M company 2018 financing demand,put forward the Internet financing strategy proposal.This paper mainly uses case analysis method,qualitative analysis and quantitative analysis method to conduct research.Taking modern enterprise financing theory as the guidance,it studies M's financing experience,summarizes the financing problems of the company,and takes the theory of weighing as the basis.Combined with the company's development goals and strategies,this paper analyzes the financing strategy of the company in the Internet financial environment.Then,based on the data obtained through interviews,M Corporation's funding needs for 2018 are predicted and planned.Finally,the author combs the revelation of the case:the small and micro enterprises financing under the Internet financial environment should pay attention to credit construction,improve the strength of enterprises and standardize the management level.At the same time,the owners of small and micro enterprises should also maintain strong growth.The shortage of this study is that the case is relatively single,the selected enterprise products are daily plastic products,the products are sold to the wholesale market and Shang Chao,and the enterprises have been operating for about ten years,and are relatively mature in the customers and production and sales.Therefore,the conclusions and implications of the case analysis are not necessarily applicable to other industries or small and micro businesses in other life cycles.
Keywords/Search Tags:Internet Finance, Small and micro enterprises, Financing
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