Research On The Promotion Path Of Customer Perceived Value In General Residential Property Services

As the real estate market continues to mature and people continue to pursue the quality of life,the quality of property services in residential communities has become the focus of attention,and the competition for property companies has become increasingly fierce.As a new type of service industry,China's property management has a history of only 30 years in China,so the potential benefits and broad prospects for development of the property service industry are increasingly significant.Due to the rapid development of property companies,various aspects are not very mature and perfect,resulting in many problems between owners and property companies.Owners' satisfaction is low,and property companies must provide services that satisfy the owners in order to achieve long-term development.There is a need to explore the factors that affect the quality of property services in various ways.China's property services have entered a completely new stage,and the emergence of some problems has seriously affected the development of property companies.The property companies' own positioning problems and the owners' sensitivity to property services are relatively low.These problems can cause conflicts between property companies and owners.The existing researches on the quality of property services are mostly conducted from the perspective of the company,and do not consider the costs and risks borne by the owners in the purchase of services.This article analyzes the factors affecting the perceived value of customers from the perspective of the owner and considers The benefits and gains and losses of the owners,so the use of customer perception theory from the perspective of the owner to study the quality of service has important theoretical and practical significance.This article begins with the theory of combing property service and customer perceived value.Based on this,it analyzes the deficiencies in the research of property service customer perceived value.On the basis of literature research and analysis,this paper adopts the theory of customer perceived value formation type,and assumes that the property customer service perceived value is composed of four dimensions: economic value,functional value,social value and emotional value.This article is to take thesurvey questionnaire method to obtain the owner's data,and on this basis using SPSS22.0to conduct preliminary treatment of the collected data,first of all,the basic information of the research object was statistically analyzed,and then analyzed by one-way analysis of variance method The influence of the research object of different backgrounds on the perceived value of the customer,the third is the exploratory factor analysis of the data,and the four dimensions of customer perceived value are obtained.Then the data is verified based on the partial least square method SMARTPLS2.0 software.factor analysis.In the empirical analysis part,the ordinary residential quarters of Shenyang Huanggu,Dadong,Heping,Tiexi,and Shenhe were randomly selected as the research object,and then an on-site questionnaire survey was conducted on the owners,and statistical analysis was conducted to analyze the impact of customer service on the basis of questionnaires.Perceived value factors,the result analysis shows that the economic value is negatively related to the perceived value of the customer,and the functional value,social value,emotional value and customer perceived value are positively related to each other,and based on the results of this analysis for the property Enterprises to improve the perceived value of owners put forward appropriate strategies.