Research On The Impact Of Internet Finance To The Cosumption Of Rural Residents In Zaozhuang

With the rapid development of Internet finance,the consumption of our residents has been greatly affected.There is a huge rise in the consumer market in rural areas.Therefore,promoting the development of Internet finance in rural areas is an important breakthrough in stimulating rural residents' consumption.Zaozhuang City has a relatively low level of economic development,but it has become the third city to establish an internet node city after Jinan and Qingdao,and it has the particularity and representativeness of research on the development of Internet finance based on this,this paper chooses the Internet financial consumption in rural areas of Zaozhuang as the research object,and explores the impact of Internet finance on rural residents' consumption.First of all,based on the data from field research,a descriptive analysis of the status quo of internet finance development in rural areas of Zaozhuang city from four aspects:rural residents' willingness to consume,consumption ability,consumption patterns,and consumption structure.Secondly,according to the four research directions of rural residents' willingness to consume,spending power,consumption patterns,and consumption structure,the impact mechanism of internet finance on rural residents' consumption is analyzed.Finally,by building an econometric model of the impact of internet finance on rural resident consumption,we select gender,age,education level,convenience of sending and receiving express delivery,proportion of basic living expenses,proportion of agricultural planting,proportion of education expenditure,proportion of medical expenditure,and housing expenditure.A number of influencing factors,such as proportions,pensions and entertainment,were used as auxiliary explanatory variables,and empirical results were analyzed step by step.Research indicates:(1)Rural residents have a strong willingness to spend on Internet finance,but there is still a big gap between rural residents' consumption capacity and urban residents,and rural residents' spending power also shows a polarization phenomenon;rural residents'consumption patterns have gradually improved.The transformation of physical consumption to online consumption,the consumption structure is still dominated by the structure of subsistence consumption,but the demand of rural residents for developmental consumption has gradually increased.(2)The empirical results show that the development of Internet finance has a significant positive effect on the improvement of rural residents'consumption level,and the annual income of rural households also has a positive effect on their consumption level.(3)The results of the gradual regression show that the positive impact of rural household annual income and Internet finance on the level of rural residents' consumption has not changed,which shows that Internet finance does have a significant role in driving rural residents' consumption growth.(4)Gender does not have a significant impact on rural residents' consumption level.There is a positive effect of education level on rural residents' consumption level.The convenience variable of sending and receiving express delivery also has a positive impact on rural residents' consumption level,but at present,the impact is still Not very significant;the proportion of basic living expenses,the proportion of agricultural plantings,the proportion of educational expenditures,the proportion of medical consumption,and the ratio of housing expenditures have no significant effect on rural residents' consumption.Only the regression coefficient of old-age recreational ratios is significantly positive.To improve the consumption environment in rural areas is an important choice for promoting stable economic growth in the new normal economy.Therefore,it is of great theoretical and practical significance to give full play to the role of Internet finance in promoting consumption in rural areas and gradually increase the level of rural residents'consumption in order to improve China's consumption structure and promote urban and rural economic development.