Research On The Relationship Among Hotel Openness,Knowledge Sharing And Employee Service Innovative Behavior

Recently,the new industries,formats and models in the area of tourism service are constantly emerging,while the traditional service enterprises are facing the difficulties of losing their characteristics.For the traditional hotel industry,in response to the increasingly rational and diversified market demand,the key to the success is to avoid the homogeneity of products and services and to stimulate their vitality through innovation which is bound to be inseparable from employee service innovative behavior.However,the process of employee service innovation is not only affected by individual and organizational factors,but also the availability and utilization of external resources.Expanding areas of cooperation with the outside and actively establishing partnerships with customers,suppliers,universities,research institutions and competitors can bring new technologies and knowledge both inside and outside the industry into the organization,thus motivate employees to generate more innovative ideas.Open innovation theory emphasizes that innovation is not operating behind closed doors,but using the internal and external complementary innovation resources.From the perspective of knowledge management,it refers to the process of acquiring,absorbing,integrating and utilizing external and internal knowledge.Based on a sample of hotel employees,this paper takes openness(including external search breadth and external search depth),knowledge sharing(including knowledge collecting and knowledge donating),high performance work system and employee service innovative behavior as research variables and builds a theoretical model aiming at exploring the relationships among them.Data used in the research were obtained by a questionnaire survey,and 226 effective data of hotel employees were finally obtained.The descriptive statistical analysis and reliability testing were carried out by using SPSS22.0 and the validity testing was carried out by using AMOS 17.0 software.By path analysis and hierarchical regression analysis,it is seen that:(1)Both external search breadth and external search depth are positively related to employee innovative behavior.Comparatively,the effect of external search depth on employee service innovative behavior is more significant.(2)Openness has a positive promotion role in the service innovation behavior through knowledge sharing among employees.(3)High performance work system moderates the relationship between knowledge donating and employee innovative behavior,but has no significant influence on the relationship between knowledge collection and employee service innovative behavior.This study takes the open service innovation theory as the main line that runs through the research,combines resource-based theory and knowledge-based theory,constructs a theoretical model of openness,knowledge sharing and employee service innovative behavior.It also reveals the mechanisms that external innovation resources transfer and integrate in the organization through the knowledge collection and knowledge contribution of the organization members,and finally result in the service innovation outcomes;In addition,through the identification of the moderating role of the high performance work system,this study builds an open service innovation system for internal and external interaction.