The Influence Of Consumer Finance On The Consumption Behavior Of Rural Residents In China

Nineteenth National Congress of the Communist Party of China emphasizes that the problem of rural farmers in agriculture is fundamental to the national economy and people's livelihood.As a new growth point of economic transfer,consumer finance can effectively promote consumption growth and promote economic development.Therefore,it is of great significance to study the effect of consumption finance on the consumption behavior of rural residents in order to help the rural areas of our country to release the consumption potential and improve the living consumption level of rural residents.This paper aims to study the influence of consumer finance on the consumption behavior of rural residents in China.It is based on theoretical analysis,current situation analysis,empirical analysis,combined theory and current situation analysis and empirical results.This paper first combs and introduces the relevant theoretical basis of the whole article,then summarizes the development process,the present situation,the characteristics and the upgrading process of the consumption finance in China and the rural area through the analysis of the present situation.Then,based on the existence of liquidity constraints,the C-M model is adopted in the model of empirical analysis.Finally,combining the theory part,the current situation analysis,the empirical analysis results,and the domestic and foreign advanced experience,the author puts forward some suggestions for the development of consumer finance in rural areas.