A Case Study Of MGL's Intangible Assets Evaluation Based On Multi-period Overcomes Approach

With the increasing activity of market economy,The many elements of enterprise's survival and development include not only tangible elements such as plant,equipment and materials,but also intangible elements such as technology and brand.The proportion of intangible assets in the overall value of the enterprise is gradually increasing.It is not only the supporting resource for the operation and development of the enterprise,but also an important symbol of the comprehensive strength of the enterprise.New energy and new materials than in the past use of traditional materials both in performance and in the environmental friendly degree has the incomparable advantage,at the same time,the new energy industry also must have more intangible asset to be in the same industry showed a stronger competitiveness.High quality enterprise intangible assets value if it is not possible to select accurate assessment of the ways to get scientific and reasonable and accurate assessment of the results will lead to enterprise overall value is low,not only affect the efficiency of the stock market will lead to market.To sum up,what method is used in the evaluation to determine the composition of intangible assets,what ideas in accurately measuring the value of intangible assets has become the Olympic needs to solve the problem of academia and practice.In this paper,the new energy materials with more intangible assets battery industry's leading enterprises built into the company as the research object,studies the enterprise intangible assets value assessment and evaluation methods,discusses the evaluation model of comparative advantage and the specific application,on how to evaluate the value of intangible assets part of the problem to do some related to explore and try.Built the company is one specialized is engaged in the new energy automotive lithium-ion power battery and energy storage with a lithium-ion battery and key materials research and development and the specialization of high-tech enterprises,the upstream industry as the new energy automotive industry,enterprises have clear technical route and completely independent intellectual property rights,built into research and development work by a group of academic achievement of distinguished experts and professors,doctors and masters of r&d staff accounted for 55%,core r&d team of about 200 people,professional distribution involved in material,chemical,machinery,electronics,communications and other lithium ion batteries and battery system in all directions.In terms of customer relationship,built a special case,both management team and sales team is working in the battery industry for decades and the renowned talent to established,not only have the ability to develop new customers can also be customers bring built,along with all the original its stable solid customer relationship is in the process of evaluation is the need for attention.To increase endowment spread for evaluation purposes,the research of this paper focuses on evaluating built into the company's rights and interests of all shareholders value in the value of intangible assets evaluation,set up to evaluate enterprise all the customer relationship value of the shareholders' equity value of excess earnings multiphase model,starting from the Angle of assets evaluation,focusing on the concept of enterprise intangible assets is relatively easy to ignore in the part of the customer relationship.The value of the patent right is made by the traditional cost method,and then the two parts are compared and analyzed,so that the overall value of the intangible assets is more complete and more convincing.The analytical method adopted in this paper is to combine the traditional theory with the real case.First,from the perspective of theoretical research,the connotation and scope of intangible assets are clarified,and the connotation,characteristics and value source of customer relationship are determined.Secondly,it points out the shortcomings of the cost method and income method used in the original evaluation report.Then according to the method of excess earnings multiphase thinking principle,established the evaluation model is used to estimate the value of customer relationship,customer relationship value is actually discounted excess returns in the future business year,annual excess returns expected annual cash flow can be minus the current assets,fixed assets,intangible assets except customer relationship and the contribution of labor value.Combining the specific situation of the case enterprise,will be included in the scope of assessment of patent value with the traditional cost method to evaluate,then use the above assessment model for built to evaluate the value of customer relationship.Finally sums up the conclusion from three aspects,first in terms of evaluation method emphasizes the mutiperiodic method of excess earnings of comparative advantage,is the domestic assets PingGuJie intangible assets of the enterprise value evaluation research in a small piece of standing in the way,also means that the assessment practice in our country is gradually with international assessment practice.Secondly on the evaluation conclusion determine the value of the enterprise intangible assets is 7.3112 million yuan,finally the development of the enterprise intangible assets value assessment for the future situation put forward some personal views and understanding,think the future for high-tech enterprise intangible assets value assessment,part of the customer relations will gradually become the center of gravity of intangible assets evaluation.Through the analysis of the evaluation results,it can provide long-term and effective help for the operator to develop the business development strategy and improve the comprehensive strength of the enterprise.