Analysis Of Reanda To Yindu Media NEEQ Audit Failure Case

As the emerging sector of China's capital market,the National Equities Exchange and Quotations(NEEQ)has received more and more attention for its growth and development.Since the NEEQ expansion,a considerable part of the business hopes to use the new platform for external financing.As of the end of December 2017,there were 11,630 NEEQ listed companies with a total market value of 4,404,045.6 billion yuan.The NEEQ has become the mainstream choice for small and medium enterprises.However,while the prosperity and development,the NEEQ financial frauds have occurred frequently,before the new financial counterfeiting—SenXianyuan financial fraud.Recently Yindu media also burst inflated profits.This series of fraud cases,seriously disrupted the rational allocation of market resources,accounting information users have doubts about the information.This is to some extent reflected in the irregular development of the NEEQ audit market over the long term,the imperfect internal control of the company and the weak governance structure.In order to regain public confidence in the CPA industry,maintain a fair market environment and promote the healthy and sustainable development of the capital market,it is imperative to study the causes of the audit failure in the NEEQ and to find out the solutions.This article uses a combination of theory and case approach to the NEEQ financial fraud Yindu Capital Co.,Ltd.audit failed as an example.Through reviewing and summarizing related literatures at home and abroad,this paper analyzes the failure of the audit from multiple perspectives,probes into the causes of the audit failures from all aspects of the audit subject,the audit object and the audit environment in all respects,and summarizes the experiences and lessons learned from the experience and lessons At the same time,draw conclusions and enlightenment on the audit failure of the firm.The framework of this article can be divided into five parts: The first part is the introduction,summarizes and summarizes the research background and significance of the study,the quality of audit at home and abroad,the reasons for the failure of audit and the research on preventing the audit failure,and gives a general description of the research ideas and methods,as well as the research content and framework.The second part is an overview of the theory of audit failure of the NEEQ.Introduces the concept and characteristics of the audit failure of the NEEQ and the causes and consequences of the audit failures of the new board,and elaborates the theoretical basis of the audit of the NEEQ.The third part is the case description.In the light of the failure of Reanda.In the audit of theNEEQ of Yindu Media,the brief introduction of the basic information of Reanda.and Yindu Media Co.,Ltd,and the audit failure of Reanda.The performance of the audit and the consequences of the failure of the Yindu media financial fraud in-depth narration.The fourth part is the analysis of the reasons for the audit failure of Reanda.From the perspectives of Reanda,Yindu Media and audit environment,the reasons for the audit failure are summarized.Finally,the conclusion and enlightenment of this article,the analysis and summary of the failure of the NEEQ audit cases,and the current research situation for the NEEQ audit.This article is quite innovative in the selection of research topics and thesis cases.At present,the domestic market for the audit of Shenzhen and Shanghai listed companies have a lot of research,however,relative to the rapid development of the NEEQ audit market research is relatively small.As a financial fraud company punished by the SFC in July 2017,Yindu Media is more innovative and time-sensitive in its choice of case.Through analyzing and summarizing the failure cases of the auditing of the NEEQ of Yindu Media,first of all,find out the reasons for the failure of the audit of Yindu Media and put forward the methods to prevent the audit failure and improve the authenticity of the financial information.In addition,the financial information is an important basis for investors to make investment decisions.The quality of them directly affects the investors' decision-making.The research in this paper can also protect the interests of investors to a certain extent while preventing audit failures.Finally,this paper analyzes the reasons for the failure of this audit and puts forward corresponding countermeasures,which in itself has some practical guiding significance,which can optimize the operational efficiency of the NEEQ market in our country.