Research On Marketing Strategy Of Shangrao Branch Of Jiujiang Bank

With the continuous development of information globalization and the continuous upgrading of marketing environment,the uncertainty and risk of market economy are intensified.The product quality is the foundation in the market competition,the key to success is no longer simply by virtue of the product itself,the company's well-formulated products,prices,channels and strategies will be a key factor in business success.In this case,for the development bank of JiuJiang branch of the development of marketing strategy will be a magic tool in the market.The main form of the commericial bank will be the competition of marketing strategy in the future,whether the strategy is appropriate or not will be a key element for a commercial to win the market competition.Under this background,it is vitally important for Community Branch of JiuJiang Bank(also known as CBJB)to design and implement the propraite business Marketing strategy.This paper uses Customer Analysis,STP and 7Ps theory to analyze Community Branch of JiuJiang Bank.Analysis of the marketing environment,market segmentation on the basis of market segmentation,the bank's profit to make the greatest contribution to the target market,then the reasonable market position,develop for the development of enterprises,enterprise features 7Ps strategies Finally,in order to ensure the smooth implementation of marketing and solve the problems of the marketing strategy,including information support,brand building,risk prevention,training four aspects of suggestions are given.With the rapid development of China's economy,there is still a room for future development of Chinese financial industry.Community Branch of JiuJiang Bank are actively seeking its partners in order to meet the market demannd with other enterprises.Only if can it build up the channel well and train excellent talents it can lay a solid foundation for the future development.