Research On The Mot Ives And Effects Of Great Wall ACG Premium Cross-border Mergers And Acquisitions

In recent years,under the background of accelerating the transformation of industrial structure and eliminating backward production capacity,the national policy has gradually tilted towards the cultural industry,and the traditional enterprises have been greatly impacted.The unreasonable industrial structure layout and the backward technical conditions make most traditional enterprises develop stagnant or even lose money.Great Wall ACG is a traditional coking industry,its lagging industrial structure and the rising of raw material prices have caused the company's performance to decline repeatedly.Faced with the declining business situation and the rapid development of the cultural industry,many traditional enterprises have turned to the cultural industry with low cost and high yield.Because of the cultural industry have big differences with traditional enterprise in technology,culture and resources in many aspects.As the traditional enterprise directly into the cultural have many higher barriers,therefore,enterprise through the form of cross-border mergers and acquisitions to enter the field of cultural industry.But still exist many problems in cross-border mergers and acquisitions,strategy formulation,the selection of target enterprise,the resources,the cultural integration after mergers and acquisitions,and mergers and acquisitions in the process of high valuation premium and bring great risks and difficulties to the acquiring firm.Will the premium crossover culture industry really improve performance and promote enterprise development?In view of this,this article selects the Great Wall of coking industry traditional animation premium cross-border merger and acquisition of the typical cases of cultural industry,through the background and the way of mergers and acquisitions,research the motivation and the effect of further analysis after mergers and acquisitions,and make a comprehensive evaluation,in order to traditional enterprise merger and acquisition cultural enterprises realize the industrial transformation of cross-border mergers and acquisitions to provide effective advice and guidance.This article first premium cross-border mergers and acquisitions on the background and theoretical analysis,introduces the status quo and the process of mergers and acquisitions business,next to the Great Wall ACG premium summarizes the motivation of cross-border mergers and acquisitions,according to the motivation analysis and the effect resulted from its one by one,the study found that the Great Wall ACG premium cross-border m&a effect is not obvious,to summarize experience and lessons,cross-border mergers and acquisitions and cultural business owners and party shall make reasonable strategy,strengthen all aspects of the m&a integration,etc.So as to achieve the expected effect of mergers and acquisitions,etc.