An Empirical Analysis Of Success Factors In Product Crowdfunding Projects

Crowdfunding is an economic activity.It uses the Internet as a channel and platforms to raise funds to convert some people's ideas into products.The development of crowdfunding is a manifestation of “Internet+”.Crowdfunding is also a kind of new economic development model.It promotes the healthy development of crowdfunding industry and can provide new vitality for economic development.The purpose of this paper is to research and explore the important factors affecting crowdfunding,so as to help crowdfunding project sponsors,crowdfunding platforms and investors to make decisions.The research content of this paper is to explore the factors that affect crowdfunding from the data,obtain the research data through the web crawler technology,and use the nearest neighbor interpolation method to interpolate the missing data,and use Borderline-SMOTE to solve the imbalance between positive and negative samples..In the research process,descriptive statistical analysis,statistical test,and text analysis were used.Logistic regression models and random forest models were constructed.Finally,the results of the two models were weighted to obtain the final importance scores of the variables.Factors affecting the success of crowdfunding projects.Through the study of this paper,it is found that the number of people concerned about the project,project category,project area,historical information of project sponsors,and the number of project updates are several factors that affect the most significant factors of crowdfunding projects.It is recommended that crowdfunding project sponsors should pay attention to the quality of crowdfunding projects themselves,multi-channel promotion project information and timely update project dynamics,enhance interaction with investors,and select different types of projects according to regional economic characteristics,and maintain the project Monitoring of fundraising in the front and middle stages;the crowdfunding platform should provide more project sponsor information,such as sponsors' historical project information,investment behaviors,etc.,and increase the social attributes within the platform to standardize the management of the platform;investors are deciding themselves When investing,you may consider projects with high attention,high support,and frequent project updates,or projects with higher success rates in the central and eastern regions,or agricultural and art projects.