Research On Optimization Of The Marketing System Of "Ding-Ding Taxi"

Since 2010,the share of smart phones has been rising rapidly in China.At present,mobile Internet access is no longer a new thing.In addition,the innovative thinking of "Internet plus" has also been vigorously developed under the promotion of "double establishment" by governments at all levels,and "Internet ride-sharing" has emerged and entered people's life circle.Since the launch of an online car-hailing platform company,the marketing strategy adopted by most of the platform companies has been "burning money" in order to rapidly occupy the market share,consolidate users' usage habits and greatly increase the urban network capacity.Due to the different profitability levels of each platform,the disadvantages of low loyalty of the online car owners and customers have become the bottleneck restricting the development of the car-hailing platform company.The network about the car is the newly introduced "Internet +" thing,which is not widely seen in the research and classic cases of the network,so it is not possible to bring about the theoretical and practical basis for our value.Therefore,in this paper,the market strategy of "Ding-Ding Taxi" is optimized,so it is a positive value for the operation of the domestic network operation platform.It is also possible to provide some reference value for the marketing activities of the company of the different network in China,which can improve the development of the car about the car,and eliminate the existing disadvantages to become a new way for the people to travel in society.Based on the large corp.'s "Ding-Ding Taxi" platform as the research object,through market research,questionnaire survey,reading related literature both at home and abroad such as way to about a car on the market the net platform company's marketing system of material collecting,sorting,analysis,processing,points out that the current market on the net about car platform some problems existed in the company,at the same time on the platform of the company's operating mode,direction are analyzed,so as to better find network platform about car company in the marketing problems and by optimizing the existing marketing solutions to solve the problem.Began in 2016,local governments have issued across the network to make an appointment the taxi business service management interim measures ",the network about car legalization debate on the final,but around the web about car legislation game it is not hard to see,everything is not just can be successful,if not including market subject,public opinion,experts and so on,the active participation of the whole society,as well as the prime minister said,estimated net about car is difficult,at least not so fast to get government approval.In today 's China,there are a large number of monopolize and closed markets,such as that taxi industry,which also need to break the monopoly and close and open to the community,say,from this point of view,the research on each large network on the market is of great practical value.By studying and summarizing,the "Ding-Ding Taxi " has a way of operating the model to relocate the driver,the passenger,and expand the target market.In addition,a new marketing approach has been developed to deal with the problems such as driver,passenger loyalty and less loyalty in the current platform of the "Ding-Ding Taxi ",and the lack of a single,profit-making point that meets the needs of various travel needs of users.The new marketing plan formulated can provide practical Suggestions for the development of “Ding-Ding Taxi” platform,so as to optimize the thinking and innovate the development of Ding-Ding car-hailing platform and enable it to participate in market competition with stronger ability.