Research On Customer Relationship Management For DFGX Company

With the rapid development of the Internet economy,great changes have taken place in the customer's consumption concept.The personalized consumption behavior and consumption demand are increasingly obvious,and the competition faced by enterprises is continuously intensifying.The popularity of the Internet and the convenient inquiry of massive data have given buyers more ways to choose suppliers.The game between buyers and sellers has led to the weakening of the stability of customers,the increasingly transparent pricing mechanism in non-monopoly industries and the more difficult identification of the potential value of customers.Through studying the related theories of customer relationship management at home and abroad and the current situation of customer relationship management in DFGX company,this paper puts forward a customer relationship management model based on customer data model and data mining.Through the objective evaluation of customer value,it helps enterprises to quickly identify value customers and adopt appropriate corresponding marketing methods to respond to the personalized needs of customers.Through the application of data mining technology,the historical value,current value and potential value of customers are objectively evaluated.The construction of a new model of customer relationship management is discussed in detail.The closed-loop research is mainly carried out from the following four aspects: establishing a customer data model,carrying out customer data insight analysis,operating monitoring based on customer perception,and improving process optimization to realize accurate analysis and value enhancement of customers.In order to improve the quality of users,enhance customer value and reduce the risk of losing customers,customer data is needed for support and decision-making,rather than analysis afterwards.It is a key step for enterprises to win more market share and create a good living environment than their competitors.To attach importance to customer relationship management,we must start from the actual management situation of the enterprise,focus on the present and the future,establish a customer relationship management system that conforms to the actual situation of the enterprise,and set up and implement the business process of the enterprise with the customer as the center in key elements such as enterprise strategic planning,organizational structure adjustment,and business process optimization,so as to maximize the value of the enterprise and the customer.Through the implementation of supporting measures for customer relationship management,this paper comprehensively combed the aspects of establishing and improving it service system,optimizing organizational structure,and performance appraisal management,and gave a complete set of solutions for DFGX company's customer relationship management.It is pointed out that customer relationship management can not only improve customer satisfaction and loyalty,but also provide strategic service for enterprises.Through collecting customers' needs and carrying out technological innovation within enterprises,it can help enterprises to take fewer detours and prevent enterprises from bankruptcy and failure caused by strategic mistakes.It embodies some unique perspectives and reflections of this article and is worth in-depth study.