Research On Resident's All-for-one Tourism Cognition And Participation Willingnes

In recent years," all-for one tourism" has received extensive attention from all walks of life.Especially the publication of the list about the establishment of a total of 500 all-for one tourist demonstration zones highlighted China's determination to develop the all-for one tourism.Up to now,many establishments of the all-for one tourism demonstration Zones have achieved remarkable results in terms of infrastructure,service levels,environmental remediation,and tourism supervision.As the main part of tourism development,residents' understanding of the all-for one tourism and their awareness level,to a certain extent,reflect the strength of the state's promotion and government propaganda of all-for one tourism.Residents' willing to participate in the development of local tourism is also closely related to the successful creation of the local all-for one tourism demonstration zones.Therefore,an indepth study of residents' all-for one tourism awareness and participation willingness is helpful for local tourism.Taking Lichuan as an example,this paper investigates the residents' understanding of "all-for one tourism ",and based on a comprehensive review of the status of the development of all-for one tourism,combined with the final results of this study,several suggestions are made on how to improve the residents' all-for one tourism awareness and participation willingness.Based on a large number of related domestic and foreign literatures,this paper constructs a model of residents' all-for one cognition-attitude-participation willingness.Using SPSS 22.0 and AMOS 17.0 date analysis,the following concl-usions are obtained.(1)The development of the all-for one tourism in Lichuan has begun to take shape.At present,achievements have been made in the areas of institutional reform,tourism planning,basic service facilities,tourism service standards,tourism products,tourism marketing,tourism supervision,and environmental optimization.It also deepened the understanding of the all-for one tourism of Lichuan residents.However,Lichuan City still needs to make unremitting efforts to better develop the all-for one tourism,obtain the full support of the people of the city,and assist in the successful creation of the all-for one tourism demonstration area in Enshi.(2)By investigating Lichuan residents' knowledge of all-for one tourism,we found that 90.73%of Lichuan residents had learned about all-for one tourism through news reports,networks,government propaganda,paper materials,and other people's introductions and so on.To a certain extent,it was shown that the country's promotion of all-for one tourism was high.Secondly,we investigating the source channels of all-for one tourism,the results showed that therewere 116 residents in Lichuan who had learned about all-for one tourism through local government propaganda in all 274 residents we chose.This shows that the government of Lichuan had a good propaganda,but there is still much room for improvement.(3)All-for one tourism cognition is divided into six dimensions:positive economic cognition,positive cognition of culture,positive cognition of environment,negative cognition of economy,negative cognition of culture,and negative cognition of environment.By exploratory factor analysis and confirmatory factor analysis,the dimensional composition of all-for one tourism cognition was confirmed.This conclusion is also consistent with previous research findings.(4)Positive recognition of economy,culture,and the environment has a significant positive effect on residents' attitudes toward the development of the all-for one tourism industry and the residents' willingness to participate in all-for one tourism.Economic,cultural,and environmental negative cognition have a significant negative impact on residents' attitudes toward all-for one tourism development.Negative economic cognition have a significant negative effect on the willingness to participate in all-for one tourism,but the negative cognition of culture and environment hasn't significant influence on the participation intention of all-for one tourism.Finally,based on the empirical research results,this paper combines the development status of Lichuan's all-for one tourism,and puts forward some suggestions on how to improve residents' global tourism awareness and participation willingness.