Research On Cold Chain Logistics Inventory Control Considering Strategic Customer Behavior

In recent years,the logistics industry has been actively developing and the demand for its products has increased rapidly.In our country,the cold chain industry is in a period of rapid development.It is precisely because the cold chain is an important means to maintain the quality of fresh food,it gradually has been more and more people pay more attention.In the study of logistics system,the inventory problem is an important issue.If we want to improve the production and operation of enterprises and the optimization of the supply chain,the research on the optimal pricing strategy of vendors and producers is of great value.So the research on cold chain logistics inventory control has become very important.Customers make a variety of programs when making shoppling decisions,and ultimately choose the decision-making program that maximizes its own effectiveness.We call this behavior"strategic customer behavior".However,the current research on cold chain logistics generally neglects the strategic customer behavior,this is incompatible with the needs of the rapid development of cold chain logistics in our country,which restricts the further development of our country's cold chain logistics.In this paper,we reconstruct the simplified customer demand and introduce price reduction parameters to improve the scientific research of cold chain logistics and enhance its practical significance.After studying the relevant theories of cold chain logistics,inventory control,consumer theory and game theory,this paper first decided to build a two-level supply chain model that does not consider the behavior of strategic customers,and then rebuild the consideration of strategic customer behavior Level supply chain model.Finally,based on the Stackelberg game,the optimal pricing of the vendor and the manufacturer as well as the related optimal functions are solved.Finally,this paper analyzes the influence of the optimal pricing of the seller on the optimal pricing behavior of the manufacturer and the influence of the customer's strategic customer behavior on the optimal pricing strategy of the seller.From the analysis,we know that under the condition of the seller's price,the producer can set his own optimal wholesale price according to the price,which makes the profit is the highest,that is,the producer's pricing strategy will be affected by the seller's pricing strategy.With the customer's price under the condition of continuous increase of the identity coefficient,the optimal price reduction range under which the seller expects the profit maximization will decrease,and the pre-optimal retail price before the price reduction gradually decreases.Finally,from the analysis of the results of supply chain profit with or without consideration of strategic customer behavior,we can see that considering the strategic customer behavior can make the supply chain profit more optimal than that without considering the strategic customer behavior,which is very helpful to the increase of the overall supply chain profit.Based on Stackelberg's game theory,this dissertation studies the influence of the seller's optimal strategy on the manufacturer's optimal strategy and the influence of the strategic customer's behavior on the seller's optimal strategy.At the same time,this paper introduces price fluctuation parameters,making the research on inventory control of cold chain logistics more realistic.