Research On The Impact Of Environmental Strategy Of Chinese Enterprises On Performance

Environmental protection is a process full of trades-off and an agenda balancing different interests.Facing increasing environmental regulations from government and social pressure from the mass media,Chinese enterprises have been attempting to adjust their own orientation of environmental management.As a result,the doubt whether carrying out environmental management and implementing environmental strategies can bring positive economic consequences has become their concern.Related issues of enterprise environmental management has been gradually concerned by scholars.However,previous studies mostly focused on the subdivision of environmental strategy management and regarded the different stages of environmental strategy as individual.This paper recognizes the environmental strategy as a dynamic system,mainly focusing on the entire process of environmental strategy decision,analyzing the relationship between environmental strategy and enterprise performance.Based on the basic strategy of strategic management,starting with the path of "strategic analysis-strategic choice-strategic implementation-result feedback",this paper explores the whole process of environmental strategic management and its impact on corporate performance influences.Chapters of this paper can be divided into three parts:initially,this paper integrates the existing research results to builds the theoretical foundation.Next,considering characteristics of Chinese corporations,this paper designs an environmental strategy evaluation system and analyzes existing problems in the current situation of corporate environmental strategy in China.The paper adopts the method of empirical research to evaluate the correlation between environmental strategic fit and firm performance by simulating the decision-making process of environmental strategy through the data of sample enterprises.The results show that:the number of environmental laws and regulations,the pressure of creditors,the type of industry and the size of the company significantly affect the environmental strategic choices of the enterprises;and if corporations choose fit environmental strategies,it will help them improve their performance.Finally,this paper puts forward reasonable suggestions for improvement from the aspects of improving the enterprise environmental management and improving the external market supervision.