Research On The Optimization Of Customer Relationship Management In HAE Company

The further deepening of the degree of globalization,and the increasing concentration of industry and the expansion of the scale of enterprises have led to the increasing intensity of the enterprises in the process of participating in the development of the market economy.In order to further enhance the market share and market competitiveness of enterprises,the competition of enterprises is becoming more and more complex,in this way.In the context of limited resources,how to provide customers with satisfactory products and services to improve customer satisfaction and loyalty,so a large number of enterprises have promoted customer relationship management to the level of strategic management in the process of development.The concept of "product centered" has gradually begun to shift to the concept of "customer centered".As one of the most important and most important resources of the enterprise,customers have a direct impact on the development of the enterprise in many aspects.The customer management is related to the sustainable development of the enterprise,which has become the most important part of the modern enterprise management.As an important part of enterprise management,customer relationship management requires enterprises to set up a "customer centered" management concept and actively establish a perfect customer relationship management system.Taking HAE company as the research object,this paper focuses on the analysis of customer relationship management system of HAE company.According to the actual situation and characteristics of the development of HAE company,this paper analyzes the customer relationship management in the development process of HAE company from different angles,and draws the conclusion that at present,because HAE company does not pay enough attention to the customer relationship management,the construction of the customer relationship management system is imperfect and the application of the customer relationship management system is insufficient.In the customer relationship management,there is no classified management in customer relationship management.In marketing,it does not fully reflect the "customer centered" service concept.Based on the shortcomings of the current HAE company's customer relationship management system and the reasons for these problems,this paper puts forward the optimization scheme of HAE company ' s customer relationship based on the related theories.In order to ensure that the optimization scheme can be truly implemented,the ability and efficiency of the company's customer relationship management can be improved and the company is realized.The foundation for sustainable development is laid.In this paper,HAE company is selected as the research sample in the analysis and research of the enterprise customer relationship management.The purpose of this paper is to analyze and discuss the present situation of the customer relationship management system in China,and to analyze the problems and shortcomings in the customer relationship management.Through the research on the optimization of HAE company's customer relationship management,we hope to provide some reference for the enterprise relationship management in our country,to realize the effective allocation of our enterprise resources and to further improve the market competitiveness of our enterprises.