Research On The Personal Financial Management Of Ningxia Bank

In recent years,with the increasing personal wealth of the residents and the increasing awareness of their financial management,the concept of early consumption has gradually emerged,especially the changes in the social security system and public welfare policies.All of this cause the financial innovation to emerge one after another.and the development of information technology is changing rapidly.At the same time the demand for financial management business is growing rapidly,the competition between financial management institutions is becoming more intense.In order to meet the financial needs of our clients,the banking industry has continuously adopted innovative financial management products,improved technical support systems,and trained outstanding teams to gain a place in a competitive market.This article mainly takes Ningxia Bank as an example.and expounds the development status of its personal finance business,and finds problems and deficiencies,and puts forward management suggestions.In writing this article,through consulting a large number of documents and materials,the author has studied and understood the current development status of personal finance business of commercial banks.This paper expounds customer relationship management,portfolio theory,life cycle theory,financial innovation theory and 7P marketing theory.The development and management status of personal finance business of Ningxia Bank are introduced in detail simultaneously.Through the questionnaire survey of the full-time financial manager and financial customer,analyzes and summarizes the development status of personal financial management business from the data.At the same time,the organization of Ningxia Bank and the development of personal financial management business are discussed.Finally,the main problems and reasons in management of personal finance business of Ningxia Bank are analyzed,such as Personal wealth management business is a single model,still product-centered,financial product management operation and innovation R&D capabilities are relatively weak,sales channel system functions are not perfect,financial manager team construction early problems,external cooperation lag,weak risk management ability,etc.The last part of the paper,from the organizational structure of the personal finance business,product innovation,customer relationship management and marketing,management of the financial management team,risk management and external cooperation,some suggestions are put forward to promote the deep,sustained and healthy development of financial management business of Ningxia Bank.