Haier Refrigerator Marketing Strategy In Guyuan,Ningxia

The refrigerator industry is also maturing with the rapid economic development in China.Today,the household refrigerators in China's large and medium-sized cities have become saturated.The rural refrigerators in our country is only 22.7%,which has a great growth space.Most of the refrigerator companies regard the rural market in China as a new development goal.Therefore,the refrigerator brands in the rural refrigerator market in China are highly competitive.Haier refrigerators also face fierce competition in the refrigerator market in Guyuan,Ningxia,and there are many problems in terms of products,prices,channels and promotions.In order to maintain the Haier refrigerator's competitive advantage in the refrigerator market in Guyuan City,Ningxia,this article analyzes and studies the Haier refrigerator's marketing situation in Guyuan,Ningxia,and finds out its problems and causes.Through the analysis of the marketing environment and consumer demand in Guyuan,Ningxia,the consumer market of refrigerator products in Guyuan City was subdivided.The following improvement suggestions were proposed for Haier refrigerators in the marketing mix strategy of Guyuan,Ningxia:First,the company responded to Guyuan City in Ningxia.Urban consumers,rural consumers,and Hui consumers implement different product strategies.Second,companies can provide products at different price points according to the different regions of the Guyuan refrigerator market.Third,companies should focus on distributors'enthusiasm and take Haier seriously.Fourthly,companies should choose appropriate advertising media for brand promotion;Fifth,companies should pay attention to their service marketing transformation while improving service network.