The Impact Of Different Types Of Tourism Image Slogans On Visitors' Behavior Intention

In recent years,the development of the tourism industry in China is very fast and it is a pillar industry in the tertiary industry.Due to changes in tourism demand and market environment,there has been a shift from traditional resource competition to urban competition.The tourism city attracts more tourists through various forms and guarantees the tourist source market,so as to realize the economic development of the tourism city.Through accurate and efficient marketing methods,tourism cities can attract more tourists and improve the economic development level of tourism cities.Reasonable marketing is an effective means to increase the competitiveness of tourism cities,but marketing methods are not static and varied.Such as tourism image slogans,tourism promotion videos,etc.,although the promotion of the video is of course a vivid image,but the need to refine the induction,clear the theme,and the tourism image slogan is the most concise expression of the city tourism brand image,is a summary of the video,simple and effective.From the energy and financial resources invested by the city in the collection of outstanding tourism image slogans in recent years,the export number can be seen as an effective way in the process of urban tourism marketing.Many literatures also use tourism image slogans as research objects to study their effectiveness and mechanism of action.This paper considers the social government's attention to the slogan of tourism image,and uses related ERP experiments as a basis to explore the influence of different tourism image slogans on tourist behavior intention.In this paper,experimental materials are determined through the form of network collection and questionnaire survey.In combination with experimental research paradigms of “learning-recognition” in psychology,experimental procedures are designed to obtain corresponding objective and real-world EEG data and behavioral data through ERP experimental equipment.The data is collated,summarized,and analyzed to yield data analysis results.The conclusions are as follows.(1)The combination of tourism image slogans and tourist cities can allow tourists to have a good memory effect on the city,help the marketing of the city's brand image,and increase the awareness of the city's brand.(2)According to the results of the research on the memory effect of tourists using the slogan of tourism images,there is no major relationship between the memory effect and the type of tourism image slogan.In other words,no matter whether there is place name information or no place name information in the travel image slogan,there is no obvious difference in the memory effect of tourists on the city.Therefore,as long as the slogan of the tourism image accurately reflects the characteristics of the tourist city,it does not matter whether the slogan contains place name information.(3)Judging from the intention of the tourists,the tourism image slogan has a significant effect on the potential tourist travel intentions.For potential tourists,that is,tourists who want to travel but have not traveled,after learning the tourist image of the tourist city,the city information is more aware and it is more obvious to choose a procession.The slogan of tourism image has no significant impact on non-tourists.Such tourists need to develop urban tourism to a certain stage,carry out market cultivation,and gradually transform into tourists in tourist cities.(4)When potential tourists experienced urban stimuli that learned the slogan of tourism images,the peak value of P2 component of ERP produced was more positive and more volatile,indicating that potential tourists are more likely to choose places with a clear tourism image slogan.This paper obtains more objective and realistic data through experimental research,illustrates the causal link between the slogan of tourist images and intentional influence of tourists' marching out.In tourism city brand marketing construction,the rational design of tourism image slogan is provided;in addition,it is also diversified for research problems.Research methods.