Research On Differentiation Strategy Of Bodun Electronics Co.Ltd

Twenty-first Century,with thedevelopment of electronic information technology and Internet technology,many products of electromagnetic compatibility has been widely used in the application of military field and civil fields.Such products can solve the problems including to prevent electromagnetic interference and to prevent the pollution of electromagnetic radiation.Based on the enterprise resource theory,enterprise growth theory and five forces model through PEST analysis on Qinhuangdao Bodun Electronics Co.Ltd.the external and internal environment of enterprises,industry advantages and disadvantages and other aspects of comprehensive analysis;and on the basis of the enterprise we should formulate and adopt the development strategy of differentiation.In the analysis of the combination of practical,from the product,brand,marketing and service,the implementation of differentiation strategy is put forward.Under this environment,Qinhuangdao Bodun Electronics Co.,Ltdprovide a full range of EMC electromagnetic compatibility and screen upgrade solutions for the industry by its own technical advantages and exquisite manufacturing technology,gradually developed into a nationwide electromagnetic shielding glass(Windows)industry source manufacturers.And now,how to effectively integrate internal and external resources to help the development of enterprises,how to establish enterprise differentiated development strategy and how to break the civilian market demand is becoming the most important problems for the company's differential development.